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It's been controversial for years! Starbucks Starbucks gift cards are still "quietly" withholding management fees? !

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, ▲ click to follow | Daily boutique coffee culture magazine Coffee Workshop Starbucks, as a world-famous coffee chain brand, has always received a lot of attention, and just yesterday a piece of news about Starbucks Starbucks gift card extension management fee attracted widespread attention. Yesterday, according to a number of media reports, Starbucks dispute

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Starbucks, as a world-renowned coffee chain, has always received a lot of attention, and just yesterday a news about the extension management fee of Starbucks Starbucks gift card attracted wide attention.

Yesterday, according to a number of media reports, Starbucks is still quietly withholding the management fee for the extension of the Starbucks gift card, which has been controversial for many years. Once reported, the practice has once again aroused dissatisfaction, doubt and controversy among many consumers.

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It is understood that the cause of the incident was that a Starbucks customer surnamed Gu reported to the complaint platform that he had bought three 100-yuan star cards from Starbucks Taobao's official flagship store on January 3, 2020, but he never used them. It was not until May 9 this year that he suddenly wanted to use it and asked how to use Taobao customer service, he didn't know that the star gift card had been activated when it was mailed, and the star gift card was valid for 3 years, which is now overdue! ‍‍

The customer service also told Mr. Gu: "Star gift cards can continue to be used after the expiration of the period, but the 'extension management fee' needs to be deducted every month." Mr. Gu, who was not aware of the matter earlier, expressed surprise and did not accept it. He asked Starbucks to return the management fee that had been deducted, but the customer service replied that the fee deducted was non-refundable.

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It is worth mentioning that there has been a dispute about Starbucks'"deferred management fee" as early as a few years ago, and such complaints have occurred frequently in the past two years.

For example, in February this year, a citizen, Ms. Zhang, reflected to the media that the gift card bound to her Starbucks account had been deducted from the "deferred management fee" for 22 months without her knowledge. Through the black cat consumer platform service, you can also see a lot of complaints about Starbucks' deferred management fees.

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In this regard, netizens have always been on their own side! There is a lot of controversy!

Some netizens think that Starbucks has failed to fulfill its obligation to remind consumers, thus harming consumers' rights and interests ⬇️‍.

"is the activation procedure very complicated? can't the customer activate it directly when using it? do you need to activate it for others in advance?"

"if the standard clause fails to remind consumers of their obligations to detract from their rights and interests, they may claim that the deferred management fee clause is invalid."

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When we enter the product details page from Starbucks Taobao flagship store, we can see a description of the limited period for activating the Stargift card, but it does not directly indicate that a management fee will be charged after the extension.

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Some netizens think that other people's official website has a clear clause that they don't want to use ⬇️ until it expires.

"you can continue to use the management fee of two yuan after the expiration date. Isn't this a conscientious enterprise?"

"it took three years to remember. Who is to blame? It doesn't matter how many merchants are out of date. "

"if you don't look at the terms and conditions, don't be afraid to lose a few hundred yuan. After three years of validity, what are you waiting for?" Wait until it expires? "

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When we enter Starbucks' official website, we can indeed see a description of the validity period of the Starbucks card and the deduction fee after the card expires. To put it simply: "after the expiration of the Starbucks card, the extension management fee of the previous month will be deducted from the card. The management fee will be charged according to 1% of the balance in the card, with a minimum of RMB 2. The subsequent extension period and extension method will be the same." Until the deduction is finished. "

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With regard to the appeal of Mr. Gu's "dispute", thepaper.cn contacted Starbucks's official customer service, which said it would record and report the situation, and then arrange for the commissioner to resolve and call back, but as of the press release, we have not seen any relevant reply.

So, what do you think of the dispute over the "deferred management fee" of Starbucks Starbucks gift card for years?

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