Ruixing opened 600 square stores! "do you have to close in advance when you open the door?"

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"Wandian target will be achieved in the first half of the year". Not long ago, Ruixing Guanxuan prepared to break through the scale of 10,000 stores around the world. Recently, Ruixing's 10,000 stores have also begun to enter the sprint stage, which will soon be launched in Xiamen.

As this is Ruixing's 10000 store, which is of great brand commemorative value, it took great effort from the beginning of the site selection, and finally settled on Ruixing's headquarters in Xiamen, Fujian Province.

Picture from: senior Sean

It is understood that Ruixing's 10,000 shops are located in Zhongshan Road pedestrian Street, Siming District, Xiamen. It has a two-story layout and a total area of more than 600 square meters. It will become the largest store under Ruixing and is expected to open on June 5. Compared with other lucky stores, the 10,000 stores will be regarded as an experimental site for Lucky's new format, adding new coffee categories and food plates, including (automatic) hand-brewing and baking parts.

Picture from: a heron spreads its wings AMOL

Looking at the notes sent by netizens, this lucky company is different from the blue-and-white system in the past, and its design theme is mainly gold-dotted industrial style space. The two-tier space is divided into several different styles of dining and drinking layouts, and the interior furnishings have many shadows of Lucky's deeply cultivated brands in recent years: the creative wall composed of "small blue cups", the distribution of Ruixing's stores in various provinces and cities, posters of several brand spokesmen, the display of coffee beans in the country of origin, and so on.

Picture from: senior Sean

Seeing a large area of 600 square meters, many netizens began to "worry" about the employees of this lucky store. "600 flat. This is not allowed to close in advance as soon as it opens the door", "whoever closes up will be unlucky", "it will take 3 hours to do a good job of quality control," and "this store should be equipped with three managers."

Although compared with the thousands of square meters of space in Starbucks Bakery, Ruixing's 600-square-meter store is "negligible". However, as a coffee brand that has never been short of heat on the Internet, with the number one of the "10,000" and "largest stores", it is enough to attract a large number of lucky fans to sign in.

Picture from: a heron spreads its wings AMOL

Since its establishment in 2017, Ruixing has rapidly opened up the market with the Internet "money-burning" mode. In recent years, it has launched popular products one after another. While co-signing with hot IP, it has also invited a number of champions to endorse it, making the "Little Blue Cup" a refreshing drink for everyone in big cities and counties.

Today, winning the title of the first coffee brand store in the Chinese market is undoubtedly a milestone in the development of Lucky and has become a major concern in today's coffee industry. As for the final effect of this so-called 10000 lucky fortune in the world, let's wait and see.

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