Luckily, the official unlocked the frozen rose and was scolded by the staff for misteaching.

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"after drinking the European gas canister + 1 rose + ice cube, you can have a simple romance! "

Two days ago, Lucky officially released a promotion on Weibo and Xiaohongshu respectively, teaching people how to use his European gas canister to create a Lucky version of the flower cup-"Lucky Frozen Rose". It doesn't matter if you don't have an European gas canister. You can use an ordinary ice cup instead. What you want is a sense of ritual.

The so-called "frozen rose" is actually a transparent plastic bottle filled with one or more roses, add some ice and pure water, and finally seal the mouth. The flowers treated in this way are both beautiful and romantic, and can be put on the desk for a few days, which is very pleasing to the eye.

At first, such a "flower cup" was the idea of netizens, as more and more people began to imitate self-made, equipped with a filter posted on the social platform, quickly let the "flower cup" out of the circle. The first to think of using the flower cup "drainage" is the milk tea brand Honey Snow Ice City. You only need to buy a transparent cup from Xuewang's family, and the shop assistant will help make the flower cup, which is called "full cup romantic" by netizens.

What has made the flower cup popular again recently is due to the 0-yuan "frozen rose" launched by Haidilao. Customers can bring their own roses to the Haidilao store to eat hot pot. When the hot pot is finished, the roses are sealed. Consumers who do not want to bring their own roses can choose to go to the Haidilao store where they send roses for free, and they can also get the same money. In this way, sealing the flowers into the cup quickly became the latest traffic password of this season. Brands naturally also smell the smell of traffic and actively follow up one after another, Ruixing is one of them.

When Ruixing released this romantic content, many netizens commented that it looked good, "beautiful" and "lucky, you know romantic", and some people posted the same "fresh flower cup" made of Lucky coffee cup DIY, which was quite photogenic.

At the same time, there is a group of people in the comments section crazy diss lucky officials, that is, Rui lucky beat workers at the bar. They are worried that this kind of publicity will make it difficult for guests to come to the store with these "Meitu".

As the "frozen rose" shown in the picture is only a "game" proposed by the official account, not an official product launched by Lucky, so the store is not on the shelves for sale, and baristas are unable to provide it. However, under the blessing of the official account, guests are likely to mistakenly think that this is a new product of the brand, or can provide the production service of "Frozen Rose". In this way, there is a risk of bad reviews when the shop assistant tells the guest that he does not have it.

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