Lin Junjie coffee shop opened, recreating the grand queue!
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Recently, Lin Junjie's coffee shop brand "Miracle Coffee" announced a reopening in the mainland, with the first store located in Hexi Huacai 1F, Nanjing.
On the same day, Qixi Festival officially opened this miracle Little Miracle Coffee Huazhitian flash store. It is understood that the store opened on the first day, not yet business hours, the mall has not yet opened, there are many fans lined up at the door of the store, waiting to enter!
Although the pop-up store is not as hot as the official store, many fans have arrived in Nanjing because they did not sign in at the Shanghai pop-up store or the first foreign store before, and even fans have come out of town to support them.
According to the sign-in notes shared by fans and friends on the social platform, the queue time is mostly two to three hours during peak hours. "there are so many people, I am still on the subway", "there are more than 30 people after eight o'clock", "I am a Nanjing Special Forces from Shanghai". Some netizens even cried, "it took me five hours to punch in."
It's worth saying, it's Tuesday! Doesn't everyone have to go to work?! It is reported that on that day, there will be a limited number of blind bags and limited collection of gifts (gifts are organized by fans for other JJ fans), and many people come for this gift. Of course, fans are willing to line up if they can clock in to their own coffee shop. For example, this fan properly lined up for six hours just to drink the little miracle of Nanjing.
On November 11, 2019, the first mainland store of Miracle Coffee was unveiled at 394 Changle Road in Shanghai. During its opening, Lin Junjie personally stood on the platform and attracted fans to line up for hours to snap up (it is said that the longest record is seven hours to "enter the store". (however, the store belongs to the flash store and was closed on July 24, 2022. In this way, compared with the 2019 miracle coffee Shanghai store, the line has been greatly shortened, and you don't have to wait all day for a cup of Lin Junjie's Little Miracle Coffee.
It has to be said that Lin Junjie's choice to open business at Qixi Festival's festival is indeed the embodiment of romance, and even netizens' distant boyfriends have come to help. Shopping malls are also quite cooperative on this day, and the music played live is also JJ songs, netizens shouted: the mall plays music, too understand!
It is reported that miracle coffee's production team is Single Origin Espresso&Roast (S.O), founded in 2013, the team members have won the World Cup coffee master award, but also achieved good results in the world brewing / pull competition. S.O has attracted countless coffee fans to sign in because of its reputation as a champion barista.
So far, the official store of Little Miracle Coffee in Nanjing has been renovated around the corner and is expected to open at the end of September. Some netizens post and share on the social platform, and JJ will be there in person at the opening of the business! The opening of the official store at the end of September may also be to warm up the concert to be opened in Nanjing in the near future. I believe that with the support of the star aura and fans, it will bring good popularity to miracle coffee.
So the question is, when the official store opens, will you wait in line for so long that you may drink the coffee made by Lin Junjie himself, or have a chance to meet me?
Picture from: Internet
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