Barbie Q! Starbucks and Tea Beauty both evacuated?!
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Recently, some netizens posted on the social platform that Starbucks in the 1912 neighborhood of Nanjing is about to close its shop. According to reports, the store officially opened in 2003 and is the first screening store in Nanjing.
The 20-year-old store is located in the 1912 block of Nanjing, adjacent to the famous scenic spot Nanjing Presidential Palace. As the 1912 block of Nanjing is a group of commercial buildings characterized by the culture of the Republic of China, the store considered the surrounding architectural style when it was designed, and built it into a cafe with the characteristics of the Republic of China. It is one of the most beautiful Starbucks stores in Nanjing recommended by many travel posts.
On the left hand side of the 20-year-old Starbucks store is costa coffee, a chain that has been associated with each other for many years, and on the right is the "Tea Industry Star" who just arrived last year. Local residents said that after the tea opened last year, there were long queues at the door of the store from time to time, driving the business of nearby merchants.
It is understood that in the peak tourist season, the 1912 neighborhood of Nanjing will be lively because of the arrival of tourists, the streets will be crowded, there will be various small stalls along the street, and admiring tourists will look for food and explore shops around when they are tired of playing. As a result, this retro Starbucks has become a "rest stop" for many people, and some people even come here to take pictures and sign in.
Although the number of people in the store will drop sharply in the off-season, regulars say that the store is surrounded by green plants, and the overall environment is quiet, elegant and extremely comfortable, so there are a lot of office workers and student parties studying here.
However, recently, the tea face, which was originally in an endless stream of guests and doing good business, seems to have closed the shop recently because the lease expires. Shortly afterwards, its neighbor Starbucks also reported that it was about to close down and withdraw from this busy neighborhood, which made the nearby citizens feel sorry.
In response, it was explained that 1912 blocks are government assets and will be repossessed when they expire. Therefore, all the merchants in the neighborhood will be withdrawn after the expiration date, and the lease will not be renewed. At present, many shops along the street have put up closing notices to empty their facilities. Citizens speculate that after all the merchants have been cleared, the area may be converted into a tourist center to provide services to surrounding scenic spots and tourists from all over the country.
Others say that in recent years, there have been many new business circles in the urban area of Nanjing that attract young people. Compared with the 1912 neighborhood, although there is a flow of people brought by scenic spots, the degree of prosperity is not as lively as before. Moreover, the business planning of the old city is backward, and there are inconvenient problems such as parking, so more people will choose to go to the comfortable and convenient new business district.
Residents who have lived for many years have witnessed the busiest moments in the 1912 neighborhood of Nanjing, witnessed the bustling moments of the arrival of major brands, drank the first cup of coffee in Starbucks or costa stores, and now the 20-year-old store is about to close.
However, as a netizen said, the business planning of the old neighborhood may no longer meet the needs of current consumers, and the reduction in the flow of people is not unpredictable. It's just that with the closure of the first batch of chain stores in the old business district, it seems that a change has been completed, which is reminiscent of the past, and it is a pity that these old stores that have been with them for many years will eventually come to an end.
Picture from: Xiao Hong Shu
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