130,000 disappeared! A large number of tea shops are in peak season!
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Recently, some netizens in Anhui found that the first Hefei tea store suddenly closed quietly. From the photos taken by netizens, we can see that the door of the store is locked and the signs have been completely removed.
Netizens said that before the first shop in Hefei, which likes tea, had closed down, the Hefei shops of Naisue Tea and Lele Tea had also been closed.

The popularity of "the first cup of milk tea in autumn" has just passed, and it should be a peak season for the tea industry, and more and more consumers will place orders to buy milk tea. However, posts about "closure of milk tea shops" abound on social platforms, and both independent coffee shops and chain brands seem to be struggling to survive in the "rustling autumn wind".
As of Aug. 5, there were a total of 431000 milk tea stores across the country, with more than 167000 new stores opened in the past year, a net increase of 35000, according to narrow-door catering data. This means that during the year, 130000 milk tea shops across the country quietly withdrew from the tea market, with an average of more than 350 operators closing their stores every day.

Among these exiting operators, many people choose to create their own tea brands and invest their years' savings to build a small store in line with their expectations, but they did not expect that this effort did not get the expected income, but left themselves burdened with debts instead.
They said that although self-created brands have higher freedom than chains, the costs of rent, materials and equipment also increase, so that at a time when "milk tea is back to the era of 10 yuan", independent milk tea stores lack the price advantage to compete with chain brands, and consumers are more inclined to buy cheaper products.
But the owners of milk tea shops who chose to join said that their small shops also survived. A shopkeeper said that he had joined a brand of milk tea with national characteristics, but the brand awareness was not high, and both food and takeout were deserted after opening the shop, so he was overwhelmed after struggling for a year, and finally had to close the shop.
And even brands like Tea Baidao, which are already well known by many consumers, are actually closing their shops quietly. According to Qihai brand monitoring data, 614 new stores have been opened in the past 90 days as of August 13, but 905 stores have been closed. Another well-known brand of yogurt has also been exposed by the media to close 142 stores within half a year, almost 0.9 stores closed every day.
On the one hand, the major tea brands have reduced prices, more than a dozen or even a few yuan of milk tea emerge one after another, seriously aggravating the competition in the tea industry. And "immortal fight passers-by suffer", some of the independent tea shops affected by the price war shouted "can not fight", can only choose to withdraw from this fierce volume ahead of time.
On the other hand, public opinion events such as food safety issues and employee rights and interests have led to the public disenchantment of chain brands, consumers will buy products that better meet their needs, and franchisees are more cautious in choosing cooperative brands. I'm afraid of accidentally choosing a partner who may explode or run away.
The Beginning of Autumn on the same day, "Autumn Cup" to the tea industry into a lot of heat, many milk tea shop sales surge. But as soon as the 12:00 bell rang, those struggling milk tea shops were beaten back to their original shape and still had to face continuous losses. Perhaps after that, more people will use the phrase "opened, closed" to prove that they once existed in this hot industry.
Picture from: Internet
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