Dark cuisine? Xi Tea launches Halloween limited cuttlefish juice milk lid!

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As Halloween approaches, brands are rubbing their hands and seem to be ready to take part in the holiday feast.

At present, it is known that Starbucks launched "Black Star Frappuccino" this year, Rui Xing also took out the restriction of "Pumpkin Porridge", while Manner barista is silently practicing "kid pulling flowers", as well as McDonald's Halloween bucket and Le Le Tea's "Blood Special drink". There must be big moves for other brands, too.

Just before Halloween, British Happy Tea has updated a trend, saying that it will also launch a dark product "Dark Cheese Tea", which is called "Dark Zhizhi Tea" in Chinese, and is only available in Britain and the United States.

Black, as a dark color, although there are not many raw materials available, but once used in food will have a strong visual impact, the industry's "black drinks" can always bring full topic for the brand, such as the "cuttlefish juice lemon tea" that once made people black, or "black star ice music" on the social platform not long ago.

According to the latest official introduction of Xi Tea, the black color of this cup of "dark sesame tea" does not come from black sesame or edible bamboo charcoal powder, but with real Squid Ink, a salty milk lid mixed with cuttlefish juice. You know, cuttlefish juice is extracted from cuttlefish, with the fishy smell of seafood, just to hear this raw material is strange enough, but also add sweet milk tea, psychology will naturally think that this is a cup of "dark cuisine."

However, after many overseas netizens learned the news, although they knew that the probability of "stepping on mines" might be very high, they were driven by curiosity, and they could not find a test all over the net. then they have to bear the brunt of being the "seafood eater", and they may not be able to show off to domestic friends. So, taking advantage of this freshness, everyone went to have a taste of the tea.

As the saying goes, the greater the expectation, the greater the disappointment. Perhaps it is more sensitive to the fishy smell of seafood. after drinking the "dark new product" of Xi Tea, many overseas users said that it tasted strange and did not recommend it, and the reason for their bad comments was the "fishy smell" brought about by the cuttlefish juice. One of the British "leftovers" said bluntly: "it is so bad that I want to cut off my tongue and throw it away." However, some people are psychologically prepared in advance, but after drinking it, they feel that it is just a little salty, there is no imagined "fishy", and the overall taste is acceptable.

For Xicha, it is obviously not enough to "fight" Halloween with cuttlefish juice overseas. if you want to catch up with the curiosity of these young people, the domestic limited menu must quickly keep up with the pace.

Yesterday, Xi Cha officially announced that it will launch a "slimming Blind Box" campaign from October 28 to 30, which contains a "dark slim bottle", a Halloween restricted drink, which combines three different vegetable juices, including celery, parsley and kale. This time, in addition to the taste challenge, the design of the new packaging is also full of Halloween painting style.

However, as the exchange date given by Xi Tea is tomorrow and the next two days, there is not much feedback on the taste of this "dark slimming bottle" on social platforms. Finally, although we don't know exactly what the Halloween cup of Xi Tea tastes like, what we can know is that tea workers these days will usher in a new "kitchen task"-washing parsley and celery.

Picture from: Internet

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