Tear cup lottery fraud! Overlord tea lady apologizes!

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Recently, it was revealed that some store employees were suspected of operating in the "tearing cup" lucky draw launched in Malaysia, but after it was exposed, the overlord tea concubine asked netizens to delete the post on the grounds of taking legal measures, which triggered a number of overseas media reports.

In order to celebrate the 7th anniversary of the brand, the event of "tearing the Cup and winning the Grand Award" (Tear&Win) will be launched in all stores in Malaysia from November 16 to 17, the participating rule is that if you buy a specified drink, you will have a chance to get a prize, including Apple Notebook, iPhone, LV bag, Gucci bag, coupon and many other high-value gifts.

The so-called "tearing the cup" means that the overlord tea concubine has its own lottery logo on the body of the drink cup. The bottom of the cup is hollowed out, and consumers can tear it open to see the result of the lottery. A few days ago, the coffee workshop reported that the rich prizes of the event attracted a large number of customers, which once led to a surge in brand sales, but the process was also complained by consumers because of a series of problems.

(schematic drawing of the lucky draw for the brand event)

During the event, an overseas netizen posted a video on the social platform saying that there was suspected to be clandestine manipulation in the lottery of the overlord Tea Girl.

According to two videos filmed, an employee examined the milk teacups one by one without tearing open the cups at a store in Malaysia, trying to find the parts containing the "grand prize" and put them separately. As can be seen in the screen, the milk teacup in the hands of the staff is actually composed of two cups, that is, a smaller white paper cup is embedded in a large paper cup with a brand pattern, so as long as the inner cup is taken out, you can see the location of the prize card.

In this regard, many netizens believe that the purpose of employees is to deliberately "reserve the grand prize to online celebrities" in order to promote the lottery and attract more people to come to spend, while other participating customers can only get ordinary "small gifts".

As the incident continued to ferment, the original video uploader then sent a screenshot of the overlord's private message to her. The chat showed that the other party admitted the fact of the operation, and the overlord Tea Girl had asked the relevant staff to make rectification and asked him to delete the video immediately, otherwise legal action would be taken against it. (currently, the original video has been deleted, but many people have downloaded and re-uploaded the video in advance. )

In the face of questions from netizens, Tea King officially responded to a user on the social platform on November 18, asking the other party to delete the film because it involved the privacy of employees, while stressing that the brand would not encourage the behavior shown in the video. The overlord Tea Girl has taken the necessary measures to the staff and thanks the public for their feedback, saying that she will take this opportunity to make continuous improvement.

On November 19, the official Malaysian account of King Tea Ji issued an apology in English and Malay respectively. The statement pointed out that the overlord Tea Ji apologized for the troubles caused by the controversial video of the recent activity of "tearing up the famous brand to win the prize". The behavior of the employees in the video is not in line with the principles of the enterprise. The overlord Tea Girl attaches great importance to this matter and is currently under detailed investigation. Communicate with the stores involved to review its operating procedures to ensure the strict implementation of high standards of service.

At the same time, according to recent customer feedback on the rules of the lottery, Tea King said she would use a QR code instead of a raffle note in the cup from December to prevent the above behavior from happening again.

In spite of this, the overlord's response has not completely quelled the anger of netizens, and many people still have doubts about the way the brand is handled and transparency.

Picture from: network screenshot

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