The memories are gone! Starbucks closes its 24-year-old store in Shanghai

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Recently, Starbucks' official account issued a notice announcing that its seventh store, which opened in 2000 after its arrival in Shanghai, will be closed permanently on December 16.

It is reported that the store is located at the main entrance of Xintiandi Business District, a landmark in central Shanghai, and is an independent two-story Shikumen building. Due to the special location of the store and the unique style of the overall design, it has become a landmark building in the business district since it appeared at the entrance of Xintiandi Street in Shanghai. it is one of the Starbucks stores worthy of clocking in in downtown Shanghai, standing here to welcome visitors from all directions.

During this period, in order to provide a better experience for the users who arrive at the store. The store has undergone many renovations. At the beginning of 2021, this ordinary store has been fully upgraded to Zhenxuan store. There is a main bar of Zhenxuan Coffee on the first floor of the store, where you can taste coffee from different places, while the Mixato bar on the other side offers special cocktails. When you get to the second floor, customers can get a panoramic view of the scenery of Xintiandi through the tiger window in the pink wall.

It can be said that the Starbucks store, which has accompanied local people for 24 years, has long been integrated into the city, becoming a landmark store and a meeting point for many people to go out on dates. Therefore, when they learned through official channels that the store was about to close, the majority of users said bluntly that the news was too shocking.

"where will the taxi be located in the future? how to say where to meet in Xintiandi?" , "the first memory of Xintiandi is this Starbucks", "what a pity, the store full of memories", "is the most marked Starbucks coffee shop in Shanghai going to disappear?" .

In the memory of the surrounding residents, since its opening, this single-family store has attracted tourists from all over the world to take photos because of its architectural features. there has been an endless stream of customers, and the store is even more overcrowded during the peak period. many customers reported that they could not find a space in the store at all.

They say that for many people, the Xintiandi store is the first stop for coffee exposure, a study room during the study period, and a supply station when passing by work. As long as the mention of this Starbucks, many beautiful and warm memories also appear in my mind, and the reluctance and regret for the closure of the store also arises spontaneously.

As for why Starbucks suddenly chose to abandon the well-located landmark stores, netizens in the comment area revealed that the reason for the closure may be that the two sides did not agree on the store rent after the store lease expired. However, this speculation has not been confirmed by the exact news, and the official blog post did not mention the reason for closing the shop.

As of press time, Starbucks APP has shown that the store is closed, and perhaps when the next refresh, information about the old store will no longer appear on the official platform.

It is worth mentioning that local netizens said that in addition to the closure of the 24-year-old store, many Starbucks stores in downtown Shanghai have been quietly closed recently. "I have closed a lot of Starbucks, all of which have been open for N years. People's Square, and the Meichen store outside Bachun." no, no, no. " The shop in Paris Spring on Huaihai Road has also been closed.

Seeing the closure of chic old stores, Starbucks fans "feel the end of an era" and cannot help lamenting that the places that retain their memories are disappearing and no longer exist with the passage of time.

Picture from: Internet

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