Landmarks disappear! Shanghai's largest Tims store closes!

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Recently, when students near Shanghai University Road passed the corner of Wade Road, they noticed that the Tims Coffee Shop, where passers-by can always see passers-by, was dismantling signboards, and could not help but burst out "the sky is falling! memories are gone!" The storm screamed.

According to the tweets of Tims official account, Tims University Road Store opened on May 22nd, 2019. It was the fifth store opened after the brand entered Shanghai, and it was also the largest store in Shanghai at that time. It was made up of two floors of North American cabins with a total area of more than 400ft.

According to the official introduction, in addition to the fresh warm food and coffee, there is also a mixing bar where customers can enjoy a special cocktail.

In the more than five years since its opening, Tims University Road Store has become a meeting place for nearby citizens because of its unique geographical location and conspicuous appearance, and is the most frequently mentioned signpost when they give directions to people they are not familiar with. And because there are plenty of seats in the store, free sockets, etc., the surrounding students will regard it as their off-campus study room, and they can often see college students studying in the store with books and computers, and the store is full before the final exam.

Although Tims has subsequently opened several stores around Shanghai University of Finance and Economics and Fudan University, for many college students around, this special old Tims store carries memories of their youth in college. As soon as the store is mentioned, memories of sweet appointments, impromptu review before exams, procedures designed for papers, and uneasiness of waiting for resumes to reply will flash in front of me.

However, the shop closed quietly a few days ago, the crane parked at the door removed all the lights that had been suspended for more than five years, and the staff removed the equipment and machines in the store one after another. This unexpected situation really made the frequent patronage students say bluntly that it was so unexpected that it was too late to say goodbye.

"as soon as I see tims, I will recall my final hell", "self-study / watch movies with friends here …" , "I show people the way every time I say that there are no road signs in the neighborhood of Tims Cafe", "I have long been a regular customer of this tims and have lost an important place for self-study", "I especially like the news of shit going to this store", "is this the last song for the final review of last semester?"

While sighing, some people analyze the sudden closure of the store and think that the storefront may have been taken over by other merchants after the expiration of the store lease. Some regular customers said that although there are many customers going in and out of the store, and it is even more difficult to find one on weekends, the turnover rate of the store is not high and it needs to pay high rent. It is speculated that due to the lack of profitability of its stores, the brand just had to close the store to stop losses.

Others said that in addition to Tims, there are chain brands such as Starbucks and Lucky around University Road. By comparison, the performance-to-price ratio of Tims products is slightly inadequate, and it is reasonable to be eliminated in the fierce competition among peers.

However, no matter why the store chose to close the shop in a hurry, for the guests who often visit this place nearby, the cherry blossoms on University Road will continue to bloom in the spring, but the familiar red maple leaf sign can no longer be found in the clear sky. "people are not things anymore."

Picture from: network screenshot

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!