70 families disappeared! The color of tea is getting less and less beautiful?!

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Recently, netizens in Wuhan posted that the tea face on the 7th floor of Wuhan International Plaza did not know when to leave quietly, and the store had been surrounded by another restaurant and could not see what it used to be.

It is understood that the store is one of the first stores to be stationed in Wuhan in 2020, and it is also the brand's first brand-new retail store "Tea Garden Party" in Wuhan, with an area of about 200 square meters. It was the largest one in Wuhan at that time.

In this store, customers can not only taste the signature drinks, but also buy a variety of cultural surroundings. So on the official opening day of the store, a large number of enthusiastic fans lined up to clock in and take photos to commemorate the first tranquil orchid latte they drank in Wuhan and their favorite peripheral products.

However, four years later, this well-equipped "tea grocery store" quietly withdrew from the mall, making a lot of users say that they were caught off guard, "they couldn't even drink tea if they wanted to watch a movie", "the family waited for two hours to drink tea for the first time in Wuhan", "what to drink after watching a movie" and "there was a lot of people around his house."

While regretting, some Wuhan netizens said that the tea appearance around them seemed to be less and less. "the tea appearance downstairs of the company is gone, and it has been open for less than a year."the tea appearance downstairs of K11 is gone," and "Cade West City has also closed one."

Locals said that many Chayan stores in Wuhan have been quietly closed, some of which may involve the expiration of store leases, while others speculate that the brand has adjusted the layout of the stores, such as the martial arts merchants' seventh-floor stores mentioned above. Local netizens said that there is a well-located Chayan store on the 1st floor and the negative 1st floor of Wushang Plaza. Although the seventh-floor store is adjacent to the cinema and has a large area, it also means that the brand has to pay high rent for this excellent store.

So in their view, the brand may choose to withdraw because its stores are not profitable and do not think it is necessary to open too many stores in the same mall.

Interestingly, some netizens pointed out that apart from Wuhan, many Chayan stores in other cities also suddenly closed, leaving a place in a mess. A search for "tea face closed shop" on social platforms also shows that the number of such posts has appeared one after another since mid-November last year, involving cities such as Changsha and Wuhan, with a rough count of no less than 10.

Of course, the old do not go to the new do not come, tea Yan closed the shop at the same time, will focus on the development of other cities. Recently, careful passers-by have noticed that there are already shops in Changzhou surrounded by pleasant advertisements, and the decoration will be completed and the business will be opened in the near future.

However, although the tea face has not stopped opening stores during this period, according to the data monitored by the Qihai brand, the number of stores in Ying is now 903, compared with 973 at the beginning of October. At least 70 stores have quietly disappeared in recent months.

In this regard, some netizens who know the beauty of tea think that although the brand is recognized by many consumers by virtue of its products, peripherals and services, it should also listen to advice and change the write-off mechanism, which has been criticized for a long time. After all, the purpose of most customers to buy milk tea is to drink a good drink, not to experience the "penalty standing style" to pick up a meal.

Picture from: network screenshot

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