Retreat in many places! Xicha closed 146 stores in three months!

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Recently, when fans of Xi Tea in Baoji, Shaanxi Province, opened Mini Program to order, they suddenly found that their nearby Yintaicheng store had disappeared from the mini program. They thought that the shop assistant was too busy to temporarily close the online ordering channel, but they could rush to the store to have a look. A notice "closed for business due to equipment damage" was posted on the locked glass door, but the store was empty.

When the unexpected scene appeared in front of us, netizens could not help but worry about "whether the tea of Baoji Yintai has closed down". It is understood that the original two happy tea stores in Baoji City, the first store opened in October 2023 in Wuyue Square, but local residents revealed that Wuyue Square store was closed in November last year due to sewer maintenance, so far the shop has not resumed normal business.

Unexpectedly, only a few months later, the store in Yintai City unexpectedly withdrew again and suspended business for similar reasons. Some customers who went to the store not long ago to buy milk tea said that they were caught off guard by the news of the closure. "I went to see it yesterday," and regretfully lamented that as soon as the store closed, Baoji had no more happy tea.

But optimists think that perhaps both Baoji stores are temporarily closed because of store upgrades, as stated in the announcement, and will be able to place orders for milk tea as before, believing that users need not arbitrarily think that Xi Tea has withdrawn from Baoji's milk tea market.

However, onlookers who follow the trend of Xi Cha pointed out that recently, posts on social platforms about the disappearance of Xi Cha stores seem to be increasing.

A netizen in Shenzhen posted a picture saying that he had noticed that two Xicha stores in the central city had been quietly closed, while another vanishing Wankeli store had been scaled back and renovated. On their way out, some passengers found that the happy tea set up at Hangzhou Xiaoshan Airport and Qingdao North Railway Station in Shandong Province was either replaced by other shops or empty.

In a discussion post titled "two happy teas can be integrated into the county at most", many netizens said that the number of happy tea shops around them had decreased. "there were five in our county, but now they have changed into three" and "I am from Ninghai next to the county. Originally two happy teas have changed into one," and "there were four before me, but now there are two."

According to the data monitored by the Qihai brand, 12 new stores have been opened in the past 90 days, but the number of stores closed has reached 146. In other words, in the past three months, nearly two happy teas have quietly disappeared from the city every day, becoming a memory that some users can no longer patronize.

In this regard, netizens who know about Xi Tea believe that it is reasonable for officials interested in improving the quality of their products to selectively close some stores after the brand officials announced that they have suspended their expansion, but the number of closures is quite surprising. Some people think that the wave of "shop closures" of Xi Cha has not yet stopped, on the contrary, there may be more stores that are not profitable and not conducive to brand development, and the market layout will also change.

Picture from: Internet

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