Hot search! A cup of fragrant milk tea rises to 16 yuan?!

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Recently, the Observer reported that a new brewed light milk tea sold for 16 yuan per cup, breaking the public's impression of its price. The related topic climbed to the second most popular search in a short time, causing a heated discussion among netizens.

For the fragrance of childhood, what most people want most is a cup of instant milk tea that costs 3 or 4 yuan a cup on supermarket shelves. Even if the brand keeps pace with the times and launches current brewed tea, fruit tea and other products that meet the current consumer demand, the price is mostly 5 or 6 yuan per cup, which is inexpensive milk tea in the minds of many people.

Therefore, when they learned that the fragrant pre-sale new product "Mingqian Premium Longjing now brews light milk tea" is 98 yuan per case, that is, 16 yuan per cup of milk tea, netizens looked at the price increase of nearly five times and called it hard to believe. But at the same time, this price also arouses many people's curiosity, "what is the fragrance of this price? do you want me to call 666?"

However, netizens who understand tea pointed out that the reason why Xiangpiaopiao, who has always taken the parity route, priced the new product at 16 yuan per cup is actually related to the Mingqian super Longjing used in the product. The so-called "Dragon well before the Ming Dynasty" refers to Xihu Longjing Tea, one of the top ten famous teas in China. Among them, the Longjing tea picked and made by Ching Ming Festival is called "Longjing before the Ming Dynasty", which belongs to the better quality tea in the industry.

According to the price of this kind of tea on the market, if each cup of milk tea contains at least 2.5 Longjing tea, then the cost of the product alone can be as high as 12 yuan.

From this point of view, the pricing of fragrant new products does not seem to be too outrageous, and even as some people say, if you can drink the high-quality Mingqian Premium Longjing for only 16 yuan, it will be earned by consumers. But others questioned the brand's publicity and worried about whether they would receive shoddy tea.

In the face of possible public concerns, the official customer service said that the tea bags of the new products come with a QR code, and consumers can scan the code to check the relevant certificates after receiving the products.

However, after the onlookers learned about the market price of the super Longjing before the Ming Dynasty, they did not quite understand the practice of using high-grade tea to make freshly brewed milk tea. "it's like the dishes of a five-star hotel." you take it to a big stall to sell it, "it's like making tea eggs out of super tea."

They say that in order to taste the flavor of high-quality tea such as Mingqian Premium Longjing, they mostly use the "authentic" brewing method. When the brewed tea is mixed with dairy products, syrup and other ingredients, the flavor of Longjing tea will be more or less masked. Therefore, in the view of some people, it is very difficult for consumers to drink the difference between the pre-Ming super Longjing milk tea and other similar products on the market. "it is a waste to use special Longjing milk tea".

In addition, some milk tea lovers said bluntly that although the fragrant new products were eye-catching, they thought that drinks bought for 16 yuan still need to be boiled and brewed by themselves. I think it's easier to buy a cup of freshly made milk tea from a chain milk tea store at the same price.

Picture from: Internet

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