Lucky or will it launch fruit and vegetable juice? Netizen: Less flowers!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

To say that the drink that has aroused great popularity in the tea drinking circle in the past year, it is a fruit and vegetable juice with vegetables such as kale as the main raw materials. Major tea brands have successively launched a variety of fruit and tea drinks with fruits and vegetables, attracting a large number of consumers to buy and try them.

However, recently, when Ruixing employees checked the newly updated operation notice, they unexpectedly discovered that there were some additional topics about Yuyi Light Fruit and Vegetables in the App question bank, covering the beverage making process, the raw materials used, and the time when new products were put on shelves. time.

Moreover, some shop assistants also found in the internal information updated in the background of the system that products such as "Frozen Kale Compound Fruit and Vegetable Juice Drink" and "Kale Green Extract Compound Juice" were added to the store's new ingredients.

Normally, internal information such as the topics in Ruixing's operation notice can reveal the brand's new product plans in the next few weeks. Therefore, when they see these contents related to "Yuyi Light Fruit and Vegetable Tea", a group of migrant workers couldn't help but say,"Is Ruixing going to break the fruit and vegetable tea track? "Sorrow.

Some people feel a headache after seeing the new product materials. According to Lucky's current menu, its drinks on sale include both various flavored coffee drinks and fruit teas with various concentrated juices. The variety is very rich, but it also means that there are a lot of product ingredients that need to be stored in the refrigerator.

Judging from the store refrigerators exposed by the shop assistants, the freezer under the bar not only stores cold extract coffee liquor, fresh milk, thick milk of various flavors, and colorful concentrated juices, but also needs to store baked products such as bread and desserts. Basically, they are stuffed full.

Therefore, when they thought that the brand would add a new category, the first thing that many employees thought of was,"The refrigerator really can't fit it anymore..." They said that when they open the refrigerator door, they see thick milk juice and other raw materials in a small storage space. There is a meeting in the space, and there is no room for more fruit and vegetable juice drinks.

Some people even suggested that the government quickly remove some products with poor sales, so as to reduce the burden on store refrigerators and leave more space to accommodate new raw materials. However, some people are glad that Lucky equipped its stores with frozen drinks instead of fresh fruits and vegetables, and breathed a sigh of relief that they no longer have to be a fruit and vegetable juicer.

In addition to being worried about the fruits and vegetables that will be launched, netizens who already have information on the launch of Lucky's new products are not optimistic about Lucky's plan to break into the fruit and vegetable juice track.

"Lucky, you must remember that you are coffee! "," It's better to just get a sub-brand to make milk tea "," We have to grab everything, but we don't study coffee well "," Forget it, Lucky is like a mountain, make coffee well "," Forget about freezing lemons and freezing fruits and vegetables, don't be too strong. If you can't squeeze in, don't squeeze in "," Why do you have to run any track?"

Although the brand has not stopped introducing new products in recent times, whether it is a newly released fruit coffee or an old product with a reformulated formula, it has not been recognized by users after being launched, but instead attracted negative reviews from customers. Therefore, in the opinion of most people, rather than delving into new tracks, brands should pay attention to consumer feedback and make existing products more in line with public tastes.

Picture from: Xiaohongshu

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