Break it in seconds?! Can't Chabaodao mobile phone chain last a day?

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, Tea Baidao Official Announcement and Disney's popular IP "Frozen" jointly cooperated to launch a new limited fruit tea product "Qingti Jasmine" and a series of joint peripheral and limited themed packaging materials. Fans who learned about the joint event naturally rushed to place orders as soon as the event was launched, snapping up the limited theme surrounding this joint cooperation.

It is reported that during this joint event, the brand took the popular character Queen Aisha in the animation as the design inspiration to launch an ice-snow themed mobile phone chain, handheld mirror and goblet. Among them, the snowflake mobile phone chain, which is exquisite, beautiful and practical, attracted the attention of a large number of Yan Yan people as soon as it was put on the shelves. Many people couldn't wait to take it apart and use it after receiving the actual product, adding a unique decoration to the mobile phone that is frequently used on weekdays.

However, less than 12 hours after the joint event started, some netizens posted "war damage photos" of the mobile phone chain on social platforms. The person involved said that he had not changed into this high-looking mobile phone chain for long. He just lifted it gently, and the bead chain suddenly broke, and his beloved mobile phone fell on the table, catching people off guard.

After learning about the user's feedback, some people thought that the surrounding damage might be caused by improper use by the party or the weight of the mobile phone exceeded the weight of the mobile phone chain, and felt that it was just an accidental case. But not long after, fans posted pictures on social platforms saying that they had just experienced a similar situation. They said that the Snowflake mobile phone chain that they had just gotten before it was warmed up suddenly broke within a day of use, and the beads on the silk thread were scattered all over the place.

The successive appearance of feedback posts and buyer show photos worried other customers who bought the same mobile phone chain. Some people tried every means to strengthen the bead chain after getting the mobile phone chain to avoid breaking when used. Some people hung the bead chain on the mobile phone. Remove the bead chain and put it back into the original packaging, allowing it to lie in the packaging bag and make it a beautiful collectibles.

It is worth mentioning that the other two perimeters launched by Chabaidao's joint event have also been reported by consumers that the quality control is poor. Some people claim that the surrounding handheld mirrors have flashing powder falling off, paint falling off, the mirror is cracked, and the whole falls apart. In the case, the crystal clear goblet has scratches, gaps, etc., so that some users admitted that they dare not use it after buying it.

The exquisite peripherals that they spent time and energy buying for the joint IP turned out to be "beautiful waste" that could only be seen but not used, and might need to be supplied. Fans who bought and returned pearls couldn't help but post and express their dissatisfaction with the quality of the joint peripherals.

Some people believe that since the official launch of mobile phone chains, handheld mirrors, goblets, etc. that are both attractive and practical, they must consider how these surrounding areas will be used when they are in the hands of users. Therefore, brands should ensure that the gifts given can be used normally by consumers, rather than turning them into idle items that cannot even be touched, which greatly disappointed users who were originally looking forward to this joint event.

Picture from: Xiaohongshu

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