Is the seascape photo of the shop actually a decorative picture?! Shop owner: wronged!

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Recently, upstream news reported that a netizen in Qingdao posted that he had swiped a post about a local "seascape coffee shop" on Xiaohongshu. When he went to the site to inspect the store, he found that the reality was completely different from the picture.

Judging from the sea view shared by the poster, there is a fruitful lemon tree outside the coffee shop. There are three chairs under the tree. Customers can sit on the chairs and enjoy the blue sea while enjoying coffee. The overall picture looks comfortable and pleasant, and it is also a beautiful scenery for the photo party.

Netizens attracted by the recommendation to post the first picture decided to take a taxi to visit the store. However, although I imagined that there would be gaps in the real scene before arriving at the store, I didn't expect that this eye-catching sea view was actually a painting hanging on the wall in the coffee shop. The netizen said that the recommendation post did not mention a word that the first picture was a poster, and it was very misleading to add words such as "Lemon Theme Seaview Cafe."

After the post was released, it aroused heated discussion among many netizens. Many people were surprised by the experience of the poster, calling this recommendation map too far from the real scene, even a little outrageous. Those netizens who originally included this coffee shop in the punch card list couldn't help but be glad to see the real situation in the store before departure, saving the fare for a special trip.

At the same time, some netizens pointed out that this caused the overall seascape photo suspected to be AI-generated landscape map, but there are multiple accounts on the social platform using the picture and similar copywriting recommended this coffee shop, thus suspected that the coffee shop owner may be self-directed self-performance, think the store "take pictures to cheat customers." As the post grew in popularity, the recommender blogger deleted the post and hid the home page.

Faced with netizens 'speculation and this incident, the coffee shop owner said in an interview with reporters that he was wronged. According to the owner's own account, the coffee shop has only opened for two weeks, and the recommendation posted on the social platform were posted by a consumer independently, not by the store's behavior."At the beginning, the post only had 10 likes. We neither spent money to promote it, nor had the right to interfere with the pictures and content posted by customers."

(Real picture of the coffee shop without filter, provided by the coffee shop)

As for the sea view that triggered public debate, the shop owner explained that the hanging picture was a well-selling landscape poster he bought casually on the online store. It was only posted on the wall as a store decoration and had never instructed anyone to take photos and publish it.

The shop owner said that a customer had previously reported at the scene that he had been misled by hanging pictures to visit the store."We apologized on the spot and gave extra drinks as compensation." In addition, the shop owner emphasized that the official account of the coffee shop had posted a real-life store scene map without filtering. The store had only been open for two weeks before it was subjected to online violence by unknown persons and had decided to call the police.

In this regard, some lawyers pointed out that operators should provide information about goods or services to consumers in a true and comprehensive manner, and must not make false or misleading publicity.

If the coffee shop itself or instigates others to publish sea view photos as real scene publicity in the store to attract consumers to spend in the store, it will constitute false publicity and will be subject to civil compensation liability in accordance with the law, and may also face administrative penalties. However, if the customer arrives at the store publishes it independently and the store does not participate in the promotion or use the false image in official publicity, the coffee shop does not constitute false publicity.

Picture from: Internet

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