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The store has no choice but to close! "The first cup of milk tea in autumn" defeated milk tea workers!

Published: 2026-07-16 Author:

Last Updated: 2026/07/16, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Beginning of Autumn is the first solar term in autumn, and its arrival means the arrival of autumn. On this day, the "first cup of milk tea in autumn" also quietly arrives. In previous years, the "Autumn Cup" was like the "Double Eleven Online Shopping". It was a one-day drink carnival

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

The beginning of autumn is the first solar term in autumn, and its arrival means the arrival of autumn. On this day, the "first cup of milk tea in autumn" also quietly arrives.

In previous years, the "Autumn Cup" was like the "Double Eleven Online Shopping". It was a one-day drink carnival party. However, under the influence of the takeout war this year, Meituan, Enliamo, Jingdong, etc. have distributed tea redemption coupons and large discount coupons to a large number of users on their respective platforms. Coupled with the brand's own promotional activities, this time The popularity of "Autumn Cup" can be said to be even worse.

Therefore, when various tea and coffee chain brands opened for business early this morning, the printing equipment in the bar was the first to go into working mode, and order receipts, drink labels, etc. were continuously spat out. The number of drinks to be made displayed by the system gradually increased as time passed. As soon as the shop assistants finished typing their cards, they threw themselves into the "Autumn Cup Battle", picking up the snow jug and shaking the long-awaited tea and coffee users had been waiting for.

The situation of exploding orders as soon as the store opened was actually within the brand's expectation. Therefore, as early as a few days before the start of the event, the brand notified stores across the country to start preparing for war, and all beverage materials, event gifts, etc. were stocked. All store personnel were on duty on the beginning of autumn, requiring stores to fully prepare for the "Autumn Cup" promotion.

However, no matter how well prepared they were before the war, when the milk tea workers watched the number of orders to be made climb from one or two hundred to seven or eight hundred or even more than a thousand cups, they still couldn't help but burst out with a groundhog scream, indicating that they had been defeated by the "bill mountain" piled up on the table and wailed,"I can't finish it! It's impossible to finish! "。

What makes the workers feel worse is that due to the surge in orders for "autumn cup" takeout, the riders are simply too busy, order delivery overtime, wrong drinks and other situations appear repeatedly, store customer service phone as soon as connected, can hear customers slightly angry complaints.

From the social platform to see, Starbucks, Ruixing, Xi tea, Bawang tea concubine and so on all appear take-out order delivery error, store customer complaints surge situation, many consumers post feedback, said they found the order delivery problem, waited for a few hours can not get their own drinks, submitted refund application to the third-party platform but delayed acceptance, lamented today's "autumn cup" instead became the first unhappy autumn.

At the same time, work such as shaking milk tea, packaging drinks, responding to riders 'orders, and handling customer complaints caused tea workers who had been busy all morning to break their defenses one after another. The unexpected order volume forced the responsible persons to choose to temporarily close and close takeout channels and other methods to relieve pressure on stores and deal with the backlog of drinks to be made.

So when netizens who wanted to take advantage of this wave of promotions to buy a cup of afternoon tea opened the software, they saw that Starbucks, Luckin, Xicha and other chain brands all showed that nearby stores were closed, and they had received various redemption vouchers and discount coupons at this moment. No use.

It is worth mentioning that although some stores close early to reduce the number of online orders pouring into stores, the annual carnival of "Autumn Cup" has not yet come to an end, and many store employees fighting on the front line can only comfort themselves in the collapse."Hold on for a few more hours and the beginning of autumn will be over."

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