Ask for updates! Mixue Ice City serializes novels on the receipt?!

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Recently, Jiemu News reported that the receipts of Mixue Ice City were posted on social platforms, which attracted the attention and heated discussion of many netizens.

It is understood that when a consumer bought drinks from Mixue Ice City in a store, he noticed that the bottom of the order receipt bound on the packaging bag was covered with dense text. After looking carefully, he realized that this large text turned out to be a The content of a serial novel titled "Snow King Sold Coffee in Ancient Times". Netizens who were very interested in the story then posted pictures and urgently asked "Who has the previous chapters?"

I didn't expect that this "help post" would quickly attract attention once it was posted. The comment area became a "chapter exchange station" in the blink of an eye. Customers who had recently spent on Mixue shared other chapters they had taken, so that a group of interested netizens joked that they could complete updates without spending a penny and "piecing together" in the comment area.

Interestingly, this unique way of tracking changes arouses netizens 'curiosity and enthusiasm for the serial novels of Mixue Ice City. Many fans praised the brand's creativity and expected the brand to continue to print different types of serial novels on the receipts. As a result, topics such as "Mixue Ice City Collection of Serial Novels in Small Tickets" have also become more popular and have once appeared on the hot search. first.

In response to this, the media reporter verified and learned that the novel "Snow King Selling Coffee in Ancient Times" serialized on the receipt of Mixue Ice City tells the story of the brand image "Snow King" and his friends traveling to ancient times and running a coffee shop.

According to Mixue's official account, this serial novel has 20 chapters. At the end of chapter 20, it is also specially marked "The ending of the story is up to you", leaving room for readers to interact and imagine. At present, the official account collects receipt photos shared by fans on social media, integrates the 20 chapters and posts them on Weibo, so that curious readers and netizens can read the novel in one sitting.

Some media reporters consulted many Mixue Ice City stores as consumers. There are staff introduced, whenever holidays come, the brand party will print one or two blessing words on the customer's order receipt, and this time another way to print "brand spokesman" as the protagonist of the serial novel, is also the company unified behavior.

They said that the receipt printed with novel chapters was launched six times from September 17, and the printed chapters were randomly distributed. When consumers went to offline stores to buy drinks, as long as they didn't encounter special circumstances such as insufficient cash register paper in the in-store printer, their order receipt would basically be accompanied by a chapter.

However, some shop assistants said that after the release of the finale chapter of the novel on October 6, the fun activity should be over, and since October 8, some stores have no longer displayed the novel content on the printed receipts. As for whether follow-up brands will continue to launch other types of serial novels to attract users to order consumption, staff said it was unclear.

Picture from: Internet

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