Lucky co-branded King's Glory! Are 10 theme cups annoying to employees?

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Yesterday, the joint cooperation between Lucky and the popular mobile game "Glory of the King" officially began. It is understood that this year is the 10th year that the game "Glory of the King" has been launched, and October is the game's 10th anniversary celebration period. Lucky chose this special time point to launch a joint cooperation, which will undoubtedly attract a large number of games. The attention of players.

(Picture taken from official Weibo)

To this end, Lucky launched a special coffee "Pain Mask·Sour Horn American" inspired by game equipment. It also launched a variety of themed peripherals such as handheld fans, thermos cups, and bronzing badges that incorporate game elements.

During the joint cooperation period, Ruixing stores across the country will also use the "joint three-piece set" that will not be absent from every event, namely packaging cups, cup sets and paper bags. It is worth mentioning that the brand has launched a total of 10 theme cups this time, including 1 hot drink cup, 2 cold drink cups, 2 light milk tea packaging cups and 5 oversized PP cups. The large number of styles has really surprised a lot of users and shouted "I'm so picky."

Judging from the official activity-related content released, 5 game characters that are popular among players are printed on the 10 theme cups. Users can purchase designated drinks or packages based on their personal preferences and needs to obtain their favorite themes. Perimeter and limited packaging materials.

In this regard, many game users couldn't help but sigh with the sincerity of the brand when they saw the dazzling surroundings of Lucky, so they were also looking forward to this event. Many people even prepared the strategy in advance and waited until the event started., use the speed of playing games to collect it as soon as possible. However, through internal information, Lucky workers who learned that there were 10 theme cups with different patterns only felt that their eyes were dark and lamented,"Lucky and King are jointly branded, don't you consider the shop assistant?"

The shop assistants pointed out that although the official will mark words such as "theme cup characters are random" in the details of the joint event every time, in fact, because many fans leave notes when placing orders, they require that a certain game character's drink cup be used when packaging drinks. In order to avoid receiving complaints from stores, many migrant workers often dare not give a random packaging cup, but instead respond to requests.

If there are only two or three theme cups like the previous joint event, many shop assistants admit that they only need to prepare in advance and they won't have too much trouble. However, the 10 theme cups launched at this event covered 5 game characters, which immediately made migrant workers who had not been exposed to "Glory of the King" feel "difficult to recognize people." It also made it difficult for newcomers to tell which drink corresponded to which cup type. To put it bluntly, it is easy to pack cups for the wrong customer in the rush.

In addition, the clerk revealed that perhaps due to the too many styles of theme cups this time, the number of packaging cups of various styles that Pinruixing equipped to the store was very limited. Many migrant workers cannot hide their concerns, saying that if a popular character's drink cups are exhausted on the first day of the event, stores may receive poor reviews in the following days due to their inability to meet user needs.

Picture from: Xiaohongshu

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