Unexpected! The well-known tea beverage brand Tea Beauty has been exposed to multiple stores?!

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Recently, a netizen posted a post on social platforms titled "Yeah, tea and beauty have been wiped out and closed" attracted a large number of netizens 'attention and discussion.

Judging from the content of the poster's post, the closed Chayan Yuese store is located in Wanda Plaza in Yinpenling, Changsha. According to relevant online information and local citizens 'memories, this store may have opened in 2016, when the mall where the store was located had not yet been renamed and was called Oaks Plaza.

I never imagined that in the past ten years, everything would change. The mall had long been renamed Yinpenling Wanda Plaza, and the old Chayan shop stationed on the first floor quietly locked its doors and closed the curtain before users noticed it.

The news of the closure of a familiar store suddenly came out. Many surrounding citizens couldn't conceal their surprise and couldn't help but see fragments of their memories with this store in their minds. With emotion, local citizens believe that the fierce competition at the tea drinking track in recent years, coupled with the decrease in traffic in the mall, has made this nearly decade-old store no longer insist and chose to withdraw.

But at the same time, some netizens pointed out that this is not the only store that has been closed in Cha Yan Yuese in the past half month. According to posts posted by social media users, 4 stores in Changsha South Railway Station, the store on the first floor of Huachuang International Plaza, the tea shop on the first floor of Changde Wanda, stores in Hubei Second Normal University, and stores in Wuhan Fozuling Metro Station have all been closed in recent times.

From the comments and photos posted by netizens in the comment area, it is speculated that the actual number of stores closed by Chayan Yuese may be more,"Chongqing is also closing stores one after another,""Chayan in the subway station behind my home is also closed,""Several stores in Wangjiawan are also closed...","There are no tea cakes three kilometers around me."

As for the reasons for the closure of these stores, there are different opinions. Some people revealed that the brand is adjusting the store layout,"because Tea Beauty canceled the model of opening it in universities." Some users believe that Tea Beauty stores opened in the mall are no longer open, which may be related to the fading popularity of the mall.

However, more people believe that one of the reasons why the pleasant color of tea is no longer popular with the public is the "penalty stand-style" verification mechanism that requires a few sentences after experiencing it. Milk tea consumers said that nowadays everyone is more concerned about efficiency. As soon as the tea shop makes an order, the customer will immediately cancel the order and pick up the food and leave the store when they see the message reminder.

However, Tea Yan Yuese always insists that customers start making drinks after arriving at the store to check off their invoices. Instead of taking into account the current consumers 'pursuit of efficient and convenient experience, it makes the process of purchasing milk tea cumbersome. Because of this unique mechanism, many people admit that they were persuaded to quit after experiencing it once, and are unwilling to go to stores to buy again.

In addition to this reason, old fans believe that the quality control of tea color in recent years has not been as good as before. After some drinks get in hand,"remove the ice cubes and remove the milk foam, it will cost more than half" and "half a cup of milk tea", bluntly speaking that the current cost-effectiveness of tea color drinks makes it difficult for them to have the desire to consume.

In the eyes of all milk tea lovers, the beautiful color of tea once was the white moonlight in their hearts and a check-in point that must not be missed after arriving in Changsha. However, as users 'consumption habits, taste preferences, etc. change, the charm of tea color to milk tea stars has faded, the grand occasion of the bustling city is difficult to reproduce, and many stores have become deserted. From this point of view, it is a good choice for brands to close poorly operated stores and stop losses in a timely manner.

Picture from: Internet

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