Starbucks stores across the country change Chinese song lists! Netizen: I am down-to-earth!

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When talking about the impression of the coffee shop, people may think of drinking coffee slowly in the atmosphere of jazz or blues music. It can be said that in most people's impressions, cafes usually play melodious music such as blues, jazz, and classical music to give customers a comfortable and leisurely experience.

However, in the past two days, Starbucks, which usually plays melodious and soothing music, has suddenly changed its song list style. The speakers in the store are Chinese songs that many people are familiar with.

Sharing posts from customers on social platforms shows that the songs they hear in Starbucks stores are basically popular songs in the Chinese music industry during the millennium, such as masterpieces by Jay Chou, Tao Zhe, Jolin Tsai, Mayday, Xu Song, etc., as well as films and television hits such as the theme song "Dang" of the TV series "Princess of Huanzhu", which makes many people unable to help but stop after the song starts, and even unconsciously hum to the melody.

The obvious changes in the store surprised Starbucks regulars. They said that in the past, when they had a coffee break in the store, they mostly heard soothing English songs, pure music, etc., but they rarely heard household names like now, and lamented that such a big change in the song list was too abrupt.

Many people bluntly said that when Chinese songs resounded through the store, it was not like they were in a comfortable cafe, but like they were walking into a supermarket or a snack street. The atmosphere in the store was instantly completely different from the previous "business sense", giving people a sense of being down-to-earth.

However, unlike fans who are overjoyed to hear the songs of their favorite singers, regular customers who often study or work at Starbucks are quite critical of the Chinese song lists played in stores.

They said that in the past, with those melodious and soothing songs that couldn't understand the language, they could concentrate and efficiently complete the task at hand, but after switching to familiar Chinese songs, they were easily influenced by them and had difficulty concentrating. They admitted that since Starbucks started playing new songs, they could only put on headphones to block the background music in the store, or choose not to step into the store and choose another cafe suitable for study and work.

In this regard, many onlookers thought of Starbucks 'sale of equity in China a few days ago and joked that "Starbucks' first fire changed ownership was directed to the in-store song list." They speculated that this was a new measure implemented by the brand to get close to the China market and cater to the preferences of China consumers.

However, this statement was denied by Starbucks workers. According to them, the song list of Starbucks stores across the country is controlled by the brand, and the replacement to a contemporary Chinese song list is "to celebrate the millennium birth of the taffy hazel latte" and is also for the next Christmas event. Warming up is not directly related to the change in Starbucks 'equity.

In addition, according to screenshots posted by employees, Starbucks stores will play well-known classic pop songs at 1 p.m. and 5 p.m. The clerk can invite users to interact and sing K during the song list playback based on the store's operation situation. In addition to these two special time periods, Starbucks stores still continue the previous song playback style.

As for the request of some users to switch back to the original song list, the official customer service that received feedback responded that the new song list was expected to be played until the 17th.

Picture from: Xiaohongshu

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