Be careful every word! Starbucks announcement reminds Mixue Ice City fans to clean up garbage!

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Recently, a netizen posted a reminder board in a Starbucks store in Hangzhou on social platforms, attracting the attention of many onlookers.

According to the posted pictures and local netizens, since the Hangzhou flagship store of Mixue Ice City opened in the past two days, attracting a large number of fans to check in and buy around the brand, this Starbucks store not far from the flagship store has become a place for fans to end their visit. After the trip, some users will rest in the store and organize their "spoils."

Faced with these passers-by who temporarily occupied seats in the store, Starbucks staff did not refuse Mixue Ice City users to enter the store with terms such as "seating requires consumption", saying that they had noticed this situation and reminded users,"If you are unpacking garbage is generated during the process, please help us put the waste into the trash."

Interestingly, the words such as "Do Not" and "Ban" did not appear on this white and black paper notice. The tone was gentle throughout, and even in the opinion of some people,"every word should be careful", which immediately caused many onlookers to call it "It's a very decent reminder."

While lamenting that the wording of this reminder was euphemistic and gentle, a consumer who had recently visited the store revealed that this reminder did not appear in the Starbucks store when the Mixue Ice City flagship store first opened. It may be that during this period, the number of people occupying the store and removing surrounding packaging increased, which affected customers in the store and increased cleaning work for employees, which led to the store having to maintain the store's environment and atmosphere in this way.

Some consumers shared the phenomenon they witnessed in Starbucks stores."A group of junior high school students bought a few cups of Honey Snow Ice City and went to Starbucks to occupy a large table to become the king","I saw two girls bringing a large plate of self-heating grilled fish to Starbucks to eat.","I went to Starbucks the day before yesterday and wanted to sit and have a drink, but from ordering to preparing it, there was no place to sit down." Frankly speaking, this kind of behavior of not consuming but occupying the space in the store to "do whatever you want" will disturb other people who actually consume.

Therefore, in their view,"the business premises should be occupied by consumption." Many people think that shop assistants can come forward to remind and dissuade passers-by who have a negative impact on the store's atmosphere and environment, so that other users can have a good store experience."Starbucks 'failure to chase people will really affect customers who consume normally.","You should spend and sit down and give consumers a peace and tranquility."

However, in fact, the "consumer seating" that most people support is difficult to implement strongly in stores. Some people pointed out that when shop assistants see passers-by taking a seat without consuming competing drinks, they are worried that stepping forward to remind or stop them will offend the other party and bring bad online public opinion to brands and stores.

Therefore, some shop assistants reluctantly chose to compromise and adopt a compromise approach, either giving Starbucks cup covers for customers to put on packaging cups to cover the logo of competing products, or like Hangzhou stores, using a mildly worded announcement to tactfully remind other brand fans to clean up the garbage after unpacking.

Picture from: Xiaohongshu

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