"9.9 yuan Starbucks coffee self-service machines" are now available in many places! Starbucks: Unofficial Project

▲

click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, netizens have frequently posted pictures on social media saying that they can buy affordable Starbucks drinks from a "Starbucks capsule coffee self-service machine."

Based on the pictures posted by netizens, this "Starbucks Capsule Coffee Self-Service Machine" mostly appears in shopping malls, office buildings, subway stations, scenic spots, university campuses and other corners. The overall body is Starbucks 'iconic green and printed with the brand logo and capsule coffee production instructions, etc. Starbucks coffee advertisements are placed on the electronic display screen in turn. After clicking, a menu will be displayed on the screen. There are a variety of drinks such as American and raw coconut latte. Prices range from 9.9 yuan to more than a dozen yuan.

Some consumers came across this Starbucks coffee self-service machine on their way out and were quite curious about it, and because the drinks sold by the machine were affordable, they placed an order to experience it, saying that they only need to wait for a moment to get a cup of prepared coffee from the take-up port. Hot coffee, white oh, these coffee self-service machines that appear in the corners of the city are convenient and fast, allowing people who are away from home to buy whatever they want to drink anytime and anywhere.

However, some users observed and found that the bodies of these coffee self-service machines were marked with the small characters of "Nestlé Duquoku Starbucks Capsules Official Authorized Retailer." It is understood that in 2019, Nestlé and Starbucks cooperated to launch "Starbucks Services" in China."Project" provides overall coffee solutions for drinking scenarios outside the store. It is speculated that these coffee self-service machines may not come from Starbucks, but automated equipment launched by Nestlé based on the cooperation project.

However, netizens noticed that some coffee self-service machines in the online pictures had contact information for investment promotion and joining, and some customers said that the beverage ordering interface displayed after scanning the code according to the operating guidelines had nothing to do with Starbucks and Nestlé.

Previously, Nestlé issued a solemn statement clearly stating that there is no form of franchising in the "Starbucks Authorized Service Project". Under the authorization of Starbucks, this project is only operated by Nestlé and its certified third-party team, emphasizing that third parties other than Nestlé have the introduction and promotion of the franchise of "Starbucks Authorized Coffee Services" are false information. Based on this, some people believe that these capsule coffee self-service machines that are open to franchises and available in many places may have nothing to do with Nestlé and Starbucks.

In response to consumer feedback, Jiupai financial reporters asked Nestlé for information. The other party said that Doquokus is indeed a capsule coffee machine brand owned by Nestlé, which mainly sells capsule machines and capsule coffee products. After Nestlé and Starbucks reached a cooperation in 2018, the brand also launched a number of Starbucks coffee capsule cooperation product lines. However, the other party said that the "Starbucks Capsule Coffee Self-Service Machine" found by netizens on the streets of the city was not officially authorized by Nestlé.

Starbucks China responded to this matter by saying that the so-called "Starbucks Capsule Coffee Self-Service Machine" displayed on the Internet was not authorized by the Starbucks brand, saying that many cases discovered previously had been handled to protect their rights. If similar violations are discovered again in the future, actions will continue to be taken in accordance with the law.

Picture from: Internet

Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any disputes, he can contact the website to handle them. Once verified, we will correct them immediately. The "Coffee Factory" will organize and edit them. Please indicate if the copyright is infringed, please inform us to delete them. Thank you ~!

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473