"9.9 yuan Starbucks coffee self-service machines" are now available in many places! Starbucks: Unofficial Project

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Recently, netizens have frequently posted pictures on social media saying that they can buy affordable Starbucks drinks from a "Starbucks capsule coffee self-service machine."

Based on the pictures posted by netizens, this "Starbucks Capsule Coffee Self-Service Machine" mostly appears in shopping malls, office buildings, subway stations, scenic spots, university campuses and other corners. The overall body is Starbucks 'iconic green and printed with the brand logo and capsule coffee production instructions, etc. Starbucks coffee advertisements are placed on the electronic display screen in turn. After clicking, a menu will be displayed on the screen. There are a variety of drinks such as American and raw coconut latte. Prices range from 9.9 yuan to more than a dozen yuan.

Some consumers came across this Starbucks coffee self-service machine on their way out and were quite curious about it, and because the drinks sold by the machine were affordable, they placed an order to experience it, saying that they only need to wait for a moment to get a cup of prepared coffee from the take-up port. Hot coffee, white oh, these coffee self-service machines that appear in the corners of the city are convenient and fast, allowing people who are away from home to buy whatever they want to drink anytime and anywhere.

However, some users observed and found that the bodies of these coffee self-service machines were marked with the small characters of "Nestlé Duquoku Starbucks Capsules Official Authorized Retailer." It is understood that in 2019, Nestlé and Starbucks cooperated to launch "Starbucks Services" in China."Project" provides overall coffee solutions for drinking scenarios outside the store. It is speculated that these coffee self-service machines may not come from Starbucks, but automated equipment launched by Nestlé based on the cooperation project.

However, netizens noticed that some coffee self-service machines in the online pictures had contact information for investment promotion and joining, and some customers said that the beverage ordering interface displayed after scanning the code according to the operating guidelines had nothing to do with Starbucks and Nestlé.

Previously, Nestlé issued a solemn statement clearly stating that there is no form of franchising in the "Starbucks Authorized Service Project". Under the authorization of Starbucks, this project is only operated by Nestlé and its certified third-party team, emphasizing that third parties other than Nestlé have the introduction and promotion of the franchise of "Starbucks Authorized Coffee Services" are false information. Based on this, some people believe that these capsule coffee self-service machines that are open to franchises and available in many places may have nothing to do with Nestlé and Starbucks.

In response to consumer feedback, Jiupai financial reporters asked Nestlé for information. The other party said that Doquokus is indeed a capsule coffee machine brand owned by Nestlé, which mainly sells capsule machines and capsule coffee products. After Nestlé and Starbucks reached a cooperation in 2018, the brand also launched a number of Starbucks coffee capsule cooperation product lines. However, the other party said that the "Starbucks Capsule Coffee Self-Service Machine" found by netizens on the streets of the city was not officially authorized by Nestlé.

Starbucks China responded to this matter by saying that the so-called "Starbucks Capsule Coffee Self-Service Machine" displayed on the Internet was not authorized by the Starbucks brand, saying that many cases discovered previously had been handled to protect their rights. If similar violations are discovered again in the future, actions will continue to be taken in accordance with the law.

Picture from: Internet

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