The ceremony is full! Starbucks starts to cut the ribbon at a complimentary coffee station?!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

On the first day of the Spring Festival holiday, many migrant workers will order a cup of coffee to wake up their work status and get rid of the "holiday sequelae." Customers who ordered Starbucks coffee received an unexpected new trick from the brand on the first day of construction.

Judging from consumer buyer shows on social media, the coffee they ordered came with a colored paper bag with work-related blessings on them. According to the instructions marked on the back, this paper bag is a ribbon for ribbon-cutting. Users can wrap it around the computer and cut it with scissors to experience the fun of starting a ribbon-cutting job at the workstation.

As a result, netizens who received the ribbon-cutting tape followed the instructions and surrounded it around laptops, tablets and other objects within reach on the workstation. They picked up the scissors in one hand and the mobile phone in the other, and took a photo of themselves. The ribbon-cutting photo of the full workstation was posted on social media to announce that they had started work.

When customers who knew about it later saw the interesting ribbon-cutting photos on the Internet, they immediately turned around and dug out the bags they had thrown from the trash can, found the ribbon at the bottom and hung it on the computer, and joined the ribbon-cutting army. Some people opened the App after seeing the buyer's show and asked the store for a tape while buying a cup of coffee to make up for a ribbon-cutting ceremony for themselves.

A colorful paper bag triggered national participation in the work station ribbon-cutting ceremony, which made netizens shout that Starbucks, who came up with this abstract idea, was a genius. Let the migrant workers who returned to the work station after the holiday cut the ribbon for themselves, giving enough time for the first day of construction. sense of ceremony. Some people also said that although Starbucks's workstation ribbon-cutting ceremony was outrageous, it also brought fun and laughter, making people forget the boredom of going to work on the first day after the holiday.

However, after seeing the new tricks Starbucks has created, some migrant workers silently left a comment that attracted tens of thousands of people-"Prohibition of entertainment of suffering." In the eyes of some people,"it's annoying to start work," and Starbucks also gave a ribbon for migrant workers to cut the ribbon for them, as if adding to the congestion and bluntly said,"I feel like I'm stuck with a rope." The unemployed people said that Starbucks was flattery and "I have been offended and have no job to open."

However, no matter what netizens think of this small ribbon, Starbucks officials seem to be enjoying it. In the comment area of posts related to the ribbon cutting at the workstation, they left comments and interacted with netizens to persuade people to go to work, which made the onlookers happy.

While playing, many users gave Starbucks a thumbs up for its clever idea of starting work after the holiday. They said that with a small ribbon-cutting tape, the brand allowed a group of customers and fans to spontaneously become participants and sharers of the event, making the ribbon-cutting at the station a hot topic on social media, achieving the marketing effect that the planners wanted. Frankly speaking, Starbucks 'move was "pulling a thousand pounds in four or two", which was really impressive.

Picture from: Internet

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