Can't you buy it?! Bawang Tea Jiduo Store quietly removed preferential drinks!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

On Monday, Bawang Tea Lady officially announced the launch of a five-day limited-time discount event, which attracted the attention of many users.

It is reported that consumers can enjoy the one-for-one discount by purchasing limited drinks through the "Morning Elephant Good" morning series area on the official Mini programs from 9:30 to 10:30 every day from March 2 to March 6. In addition, during the event period, the brand will send out 100,000 cups of milk tea worth 0.01 yuan every day through password guessing activities.

For the "milk tea heads" who always have milk tea every day, Overlord Tea Lady's nationwide time-limited discount event is undoubtedly very attractive. Many people have actively participated in the event since the first day, either using passwords to grab coupons, or pulling colleagues and friends to share the milk tea from the buy-and-gift event. The first wave of buyer shows by crab-eating consumers also appeared on social media, and the event was invisibly re-promoted, and the number of participants gradually increased.

However, on the third day of the promotion, netizens from many places posted screenshots of the Mini programs on social media, saying that they had opened the official Mini programs within the specified time of the event, but found that multiple drinks in the buy one get one free event area were sold out and could not place orders normally.

In addition, some users who can place orders pointed out that there are a total of 8 drinks participating in the buying and giving event according to the official promotion, but the number of drinks displayed in the activity area of the Mini programs does not match the official promotion. Some stores display 5 or 6 drinks, while some show that only one "Wanli Mulan" can be purchased.

There are also a few consumers who said that the products participating in the limited activities include a number of new products such as "Gui Yunnan·Yunjiao Camero" that have been launched recently. These drinks are marked in the event area as sold out and cannot be ordered, but can be ordered normally on Mini programs or third-party platforms.

Various circumstances puzzled consumers. Some people immediately contacted surrounding stores and reported that they could not participate in the purchase and gift activities on the Mini programs. In this regard, some store staff explained that due to the large number of users placing orders after the event started, beverage materials were consumed rapidly, resulting in not enough materials in the store to support the store to continue to limit the event. They can only be adjusted based on the inventory situation and removed some drinks that cannot be made.

Interestingly, this explanation from the shop assistants could not fully convince the users participating in the event. They successively said that chain tea brands usually launch time-limited purchase and gift activities, and most officials will notify stores to stock up in advance before the event starts to cope with the rapidly increasing consumer demand during the event period and ensure that the limited activities are carried out in a normal and orderly manner.

However, perhaps the official did not inform stores in advance to make adequate preparations, or the managers did not predict the event sufficiently, so that some stores quietly withdrew from the event due to insufficient production raw materials, making it impossible for consumers who came to place orders. Expectations fell short.

In the eyes of netizens, as the planner of the preferential event, Overlord Tea Lady should make some estimates of the event and make full preparations for possible situations, rather than having products sold out and stores voluntarily withdrawing from the event during the event. Unexpected circumstances affect the experience of event participants.

Picture from: Xiaohongshu

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