The equipment has arrived at the store! Mixue Ice City will launch freshly ground coffee?!

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Recently, Red Star Capital Bureau, Interface News and other media reported that many Mixue Ice City franchisees revealed that Mixue Ice City stores may purchase coffee machines and will soon launch freshly ground coffee.

It is understood that in addition to its signature lemonade, milk tea and other teas, Mixue Ice City also has American coffee, latte and other products on the menu. However, compared with its Lucky Coffee, which focuses on freshly ground coffee, Mixue Ice City, which is not equipped with coffee equipment, has always used black coffee brewed with coffee powder as a beverage base, so the taste and quality of the products are slightly inferior.

Today, many Mixue Ice City franchisees told media reporters that some new stores have received coffee machines equipped by the brand and have not yet notified when to use them. Some people also claimed that Mixue Ice City did not force all stores to purchase a fully automatic coffee machine worth 33,000 yuan."New stores have it, but old stores don't have it."

A person close to Mixue Ice City said that the freshly ground coffee business of Mixue Ice City is currently in the preliminary planning and pilot stage; a small number of stores may be selected in Zhengzhou for testing in the initial stage, and will be promoted in the future based on the pilot situation. Sources said that Mixue Ice City will also simultaneously upgrade its pilot products. In addition to fully automatic coffee machines, it will also include launching new coffee products, upgrading core ingredients such as coffee beans and milk. In terms of price, it will continue the brand's affordable route.

At present, some merchants in Mixue Ice City have launched "fully automatic coffee machines" on their back-end systems. Newly opened stores also need to increase circuit power and reserve space for coffee equipment to enter the market. However, the launch time of the coffee machine and the launch time of the new product have not yet been fully finalized.

In recent years, tea brands such as Naixue, Guming, and Shanghang Aunt have successively joined the freshly ground coffee track, adding coffee drinks in offline stores for consumers to choose from. Therefore, most people are not surprised that Mixue Ice City may develop freshly ground coffee business.

However, it is worth noting that Mixue Ice City launched its own coffee chain brand Lucky Coffee as early as 2017, and by November 2025, the number of Lucky Coffee officially announced stores exceeded 10,000. Therefore, from the outside world, once "Snow King" launches freshly ground coffee, it will conflict with Lucky Coffee's main products, and the brand's market positioning will become awkward.

Some netizens pointed out that data from Narrow Gate Dining Eye as of February 11 this year showed that the number of Lucky Coffee stores in operation was 8409, which is a gap from the official scale of 10,000 stores. It is speculated that Mixue Ice City may adjust its lucky card so that it will not conflict with the main brand's operating strategy, just as Chabaidao closed its coffee brand "Coffee Ash" stores before the store tried to sell coffee.

In this regard, a reporter inquired about the franchise number of Mixue Ice City as a franchisee. The staff said that they could not see the specific equipment details at present. They would have to wait until the location was reviewed and the contract was signed and entered into the equipment and machines. In addition, Mixue Ice City responded to rumors that stores would launch freshly ground coffee, saying that there was no official information that could be disclosed for the time being.

Picture from: Internet

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