LAVAZZA Opens Third Chongqing Store in Banan Mall

LAVAZZA, one of the world’s top five global coffee chains, continues its expansion in China with a strategic move into Banan Shangshe Plaza in Chongqing—its third outlet in the municipality and its first inside a major shopping mall in the city.

This new location brings LAVAZZA’s Chongqing presence to three stores, including earlier outlets in Jiefangbei and Guanyinqiao, Jiangbei. The Banan store is its first flagship location in a large-scale commercial complex in the municipality.

Why Banan Shangshe Plaza?

LAVAZZA chose Banan Shangshe Plaza for its premium retail positioning and the district’s strong commercial growth potential. The brand is aligning itself with the upscale direction of the mall, which is designed to attract a more fashion-forward and design-conscious consumer base in southern Chongqing.

About Banan Shangshe Plaza

Banan Shangshe Plaza is a key project developed by Chongqing Shangshe Group during its 12th Five-Year Plan period as a flagship for retail transformation. Launched as an early initiative in the group’s shopping mall expansion strategy, the center represents a significant investment in modern retail infrastructure. The mall required a total investment of 1 billion RMB and includes nearly 70,000 square meters of commercial space.

Who Is LAVAZZA?

LAVAZZA is an Italian coffee company with a long-standing international reputation. Known globally as a leading coffee brand, it plays a defining role in the worldwide coffee industry. With a presence in numerous countries, LAVAZZA has built a strong identity as a symbol of Italian coffee culture abroad.

LAVAZZA’s Chongqing Rollout

Prior to the Banan store, LAVAZZA had already opened two locations in Chongqing—one in Jiefangbei and another in Guanyinqiao, Jiangbei. These earlier openings established the brand’s footprint in high-traffic urban districts. The new Banan location marks a shift toward integrating with premium shopping environments, targeting a different segment of the city’s coffee consumers.

What This Means for Chongqing’s Coffee Scene

The opening reflects broader trends of international coffee brands seeking to establish a presence in secondary cities and integrated retail spaces. For Chongqing, it adds another high-profile international coffee option in a rapidly developing commercial district, catering to both local and visiting customers looking for recognized coffee experiences.

Frequently Asked Questions

Where is LAVAZZA’s new store located in Chongqing?

LAVAZZA’s new store is located in Banan Shangshe Plaza, in Banan District, Chongqing. This is its first location in a major shopping center in the city.

How many LAVAZZA stores are now in Chongqing?

There are now three LAVAZZA stores in Chongqing: two previous ones in Jiefangbei and Guanyinqiao, Jiangbei, and the new one in Banan Shangshe Plaza.

Is this LAVAZZA’s first mall location in Chongqing?

Yes, the Banan Shangshe Plaza store is LAVAZZA’s first location in a major shopping center in Chongqing. Previous stores were in standalone urban locations.

Why did LAVAZZA choose Banan Shangshe Plaza?

LAVAZZA selected Banan Shangshe Plaza due to its high-end retail positioning and the commercial growth potential of Banan District in southern Chongqing.

What makes Banan Shangshe Plaza notable?

Banan Shangshe Plaza is a 1-billion-RMB development by Chongqing Shangshe Group, featuring nearly 70,000 square meters of commercial space as part of the city’s retail upgrade during its 12th Five-Year Plan.

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