Coffee industry upgrade Kunming may become Asian coffee trading center

CUBN reporter Peng Jie reporting from Yunnan

On October 28, 2014, the listing ceremony of Kunming Coffee Trading Center (chip) was held in Kunming, Yunnan. The listing campaign jointly launched by Yunnan Coffee Industry Association, Yunnan Fine Coffee Association and Yuntianhua (600096, stock bar) is to build a trading venue before Yunnan coffee is listed and traded this season.

It is understood that at present, the preparatory work of Kunming Coffee Trading Center is ready, and everything is ready for coffee trading, except Dongfeng.

The coffee on the tree has turned red

According to the reporter's understanding, in the main coffee producing areas in Yunnan, such as Dehong, Lincang, Pu'er, and Baoshan, some coffee at relatively low elevations has matured, and Yunnan coffee can be harvested. According to the staff of Yunnan Coffee Industry Association, up to now, the planting area of coffee in Yunnan has exceeded 1.6 million mu. In the absence of natural disasters, the output of coffee in Yunnan is expected to reach about 120000 tons in this harvest season.

In recent years, the coffee industry in Yunnan has developed rapidly. The planting area of coffee in Yunnan has grown from more than 300,000 mu in 2008 to more than 1.6 million mu at present, and the output has also increased from about 30,000 tons to about 100000 tons. Yunnan produces high-quality Arabica coffee, commonly known as small seed, so Yunnan coffee is also called "Yunnan small grain coffee". Yunnan coffee usually ripens at the end of October every year, and the harvest usually lasts until around March of the following year.

Yunnan coffee has been dominated by raw material export trade in the past, the added value of coffee products is low, coffee trade is not standardized, so far, there is not a trading market in Yunnan, whether coffee trade or warehousing, are in a scattered state.

At present, Yunnan coffee has entered the harvest season, coffee trade is imminent!

Coffee trading looking forward to the market

In the past, Yunnan coffee transactions were mainly purchased and exported by several coffee enterprises, and some international coffee enterprises directly set up purchase points in Yunnan. According to different needs, various enterprises adopted different purchase standards for Yunnan coffee, and coffee prices were not uniform. Ka farmers and small coffee enterprises can not find a market.

With the continuous development and growth of Yunnan coffee industry, the construction of Yunnan coffee trading place has become the consensus of the coffee industry. Many departments, institutions and enterprises have put forward the idea of building Yunnan Coffee Trading Center. So the news that Yunnan is going to build a coffee trading center has spread around since 2013. After more than half a year of game, there are mainly two main bodies to promote the Yunnan Coffee Trading Center: Pu'er and Kunming.

Pu'er, on July 9, 2014, listed the "Yunnan Coffee Trading Center"; Kunming, July 12, 2014, listed the "Yunnan Coffee spot Trading Center"; on July 16, 2014, Yunnan Coffee Industry Association and Yunnan Fine Coffee Society jointly held a media meeting to explain the construction of Yunnan coffee trading market.

The construction of Yunnan coffee market has become the focus of controversy in Pu'er or Kunming. The main investors, mainly Pu'er City Investment and Jinyuan Flowers, advocate the establishment of Yunnan coffee trading market in Pu'er. The main investors in the coffee industry advocate the establishment of Yunnan coffee trading market in Kunming. The construction of Yunnan coffee trading market requires the administrative license of the provincial people's government. Up to now, the two main bodies advocating construction have not received administrative permission from the government.

On September 29, 2014, the Yunnan Provincial Agriculture Department advocated that both sides should reply, and invited the president of Yunnan Agricultural University, Yunnan coffee industry experts and the leaders of relevant departments of Yunnan Province to set up an expert group to evaluate the project. The expert group suggested that the construction of the coffee market should follow the law of "market promotion and regulation", and that both companies should be approved to carry out construction, and it should be decided by the market who can grow better or who has merged whom in the end.

Plan to build Asian Coffee Trading Center

Through the efforts of Yunnan Coffee Industry Association, Yunnan Fine Coffee Association and Yuntianhua, Yunnan coffee industry enterprises have adjusted their thinking and adjusted the "Yunnan Coffee spot Trading Center" to "Kunming Coffee Trading Center". The Kunming Coffee Trading Center will be attended by Yuntianhua, Hougu Coffee, Lingfeng Coffee and the whole province's coffee industry enterprises. To build Kunming as the center, taking into account the interests of the major coffee producing areas in Yunnan Province, radiating the coffee trading market in Southeast Asia and South Asia, and moving towards the strategic goal of comprehensively promoting Kunming into an "Asian coffee trading center".

Yuntianhua is one of the largest state-owned enterprises in Yunnan Province. Yuntianhua's participation in the construction of Yunnan coffee market can give full play to its international and domestic advantages. It has a good advantage in introducing coffee from Vietnam, Indonesia and other major global coffee producing countries to Kunming for trading. Hougu Coffee is the only brand of "China well-known Trademark" in the whole coffee industry chain in China, and it is the most representative local coffee brand in China, with coffee trading partners in 42 countries and regions all over the world. Lingfeng Coffee is currently the largest coffee grower in China, the first enterprise in China to comprehensively carry out the construction of "coffee product quality traceability system". Coupled with the participation of enterprises in the coffee industry in the province, Kunming Coffee Trading Center is bound to play a positive role in promoting the rapid development and further development of Yunnan coffee industry!

As for the Kunming Coffee Trading Center, Xiong Xiangren, president of the Yunnan Coffee Industry Association, believes that according to the global coffee development trend, we think that the name of the previous "Yunnan Coffee spot Trading Center" is not international enough. The American coffee market is called the New York Coffee Exchange, and the British coffee market is called the London Coffee Exchange. Yunnan coffee has not formed a futures trading stage. Yunnan Coffee Exchange should be called "Kunming Coffee Trading Center". After many years, when Yunnan Coffee Exchange forms futures trading, Kunming Coffee Exchange will become the third largest coffee exchange in the world after New York and London.

After the establishment of the Kunming Coffee Trading Center, the interests of farmers will be protected to the maximum, and the farmers will plant processed coffee according to Yunnan coffee production standards, which can effectively improve the quality of Yunnan coffee. At the same time, the farmers will hand over their coffee to the Kunming Coffee Trading Center in a sub-center warehouse, get 70% of the payment first, and then trade when the coffee price is ideal. For coffee enterprises, by obtaining the overall credit of financial institutions, Kunming Coffee Trading Center can bring convenience and reduce financing costs for coffee enterprises, and make the trade of coffee enterprises more smooth; for the general public, Kunming Coffee Trading Center can become a platform for investment, so that Yunnan Coffee, a valuable resource, can give full play to the financial investment attributes of coffee and meet everyone's investment needs.

Yang Zhiqi, executive vice president of Yunnan Fine Coffee Society, believes that if Yunnan coffee industry wants to develop by leaps and bounds and transform and upgrade, it is necessary to build and develop Kunming Coffee Trading Center. In addition to continuing to increase investment in planting and production in Yunnan coffee industry, opening up trade links, building coffee trading market, cultivating coffee capital attributes, cultivating domestic coffee consumption market, expanding international coffee trade, strengthening coffee processing, actively cultivating coffee brands, and striving to enhance the added value of coffee products, we need the joint efforts of all coffee participants.