Chain coffee giants wrestle with China market
(Editor's Note: Coffee Vera)
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Wang Ding and Muscat Coffee settled in the first phase of the Shanghai World Expo.
According to the News Evening News, the first phase of the Expo Source project at the Shanghai Pudong World Expo site adjacent to the Chinese Art Palace officially opened last night. The reporter saw that at present, there are Expo Source Pavilion, Shanghai Mansion, Wang Ding, civet Coffee and other catering brands in the first phase of the Expo. After full operation in 2013, the Expo Source will include retail, catering, and other catering brands.
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Giants such as Starbucks and Pacific Coffee will open 250 stores in Costa in three years.
As an imported product, coffee is not only a kind of drink in China, but also a symbol of a new way of life. Cafes are springing up in big cities such as Beijing and Shanghai. Despite the global economic downturn, international coffee giants have increased their investment in China while cutting stores in their home market. Recently, Aix, Starbucks, Costa and other international well-known coffee companies
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