2012 Guangzhou Coffee Expo Opening Pu 'er Coffee Plays Leading Role

On November 22, co-sponsored by Pu 'er City Government and Guangzhou Yiwu International Exhibition Co., Ltd., co-organized by Pu' er City Coffee Industry Development Office and Pu 'er City Coffee Industry Federation, Nestle (China) Co., Ltd., Starbucks Enterprise Management (China) Co., Ltd., Coffee Bean Branch of China Fruit Circulation Association, The "Guangzhou Coffee Expo 2012" co-sponsored by 12 African Fine Coffee Association and other units was grandly opened in Pazhou Pavilion of Guangzhou China Import and Export Commodities Fair.

It is understood that Guangzhou Coffee Expo comes from many exhibitors at home and abroad. The exhibition is highly internationalized and highly recognized by the industry. It is known as the "First Coffee Exhibition in South China". "Guangzhou Coffee Expo 2012" lasts for 4 days, including Guangzhou International Coffee Forum 2012, China Pu 'er Coffee Capital Image Exhibition, Pu' er City Coffee Enterprise Tour Exhibition, etc. The exhibition covers an area of 7500 square meters and has 200 international standard booths. Coffee associations and enterprises from more than 20 countries and regions such as Italy, France, Malaysia, Uganda, Vietnam and Hong Kong will participate in the exhibition. Fourteen coffee enterprises in Pu 'er City made an overall appearance at this Expo, comprehensively promoting "Pu' er Coffee" and fully displaying the elegant demeanour and charm of Pu 'er "Coffee Capital of China", becoming the biggest protagonist of this Guangzhou Coffee Expo. This is the first time that Pu 'er coffee enterprises have organized to participate in Guangzhou Coffee Expo, and it is also one of the biggest highlights of this Coffee Expo.

Peng Yuanguo, member of the Standing Committee of Pu 'er Municipal Party Committee and Vice Mayor of Pu' er Municipal People's Government, attended the opening ceremony and announced the opening of "Guangzhou Coffee Expo 2012". Leaders of Guangzhou City People's Government, leaders of Guangzhou Office of Yunnan Province, leaders of Guangzhou Yiwu International Exhibition Co., Ltd., foreign consular officials stationed in Guangzhou, representatives of major foreign coffee producing areas associations, representatives of domestic and foreign coffee enterprises, Pu 'er City counties (districts) and enterprise participants attended the opening ceremony. Reporters from more than 30 media, including Xinhua Agency, China News Agency, Yangcheng Evening News, Nanfang Daily, Guangdong TV Station, Guangdong Radio Station, Guangzhou Daily, Guangzhou TV Station, Guangzhou Radio Station, New Express, Southern TV Station, Information Times, Southern Net, Yunnan Daily, Yunnan TV Station, Pu 'er Daily, Pu' er Radio Station and Pu 'er TV Station, interviewed and reported on the Expo.

At the end of the 19th century, coffee was introduced into China and planted in Taiwan, Yunnan, Hainan and other places. Pu 'er is one of the earliest coffee growing areas in Yunnan. For a long time, Pu 'er coffee is like a good wine hidden in a deep alley, not known by more people. In recent years, with the continuous warming of the global coffee consumption market and the improvement of Pu 'er's popularity and reputation, more and more people are surprised to find that Pu' er not only produces famous tea, but also produces high-quality Arabica coffee. Pu 'er coffee begins to shine on the international top coffee consumption platform. At present, Pu 'er coffee has occupied half of the country in terms of planting area, output or output value, and has established a dominant position in coffee production in China. Pu 'er coffee is profoundly affecting and reconstructing the coffee raw material territory of China and even the world. Entering the new century, with the improvement of people's living standards and the change of consumption patterns, the domestic coffee consumer groups continue to grow, and the huge potential, broad prospects and unlimited business opportunities of Pu 'er coffee industry have attracted high attention from the world. The world coffee giants Nestle and Starbucks have successively married Pu 'er and carried out strategic cooperation. Pu' er coffee has gone abroad and become a resounding business card to promote Pu 'er to the world and integrate into the world.

According to introduction, Pu 'er is located on the Tropic of Cancer, with good ecology, superior climate and beautiful environment. It is the most ideal golden zone for planting Arabica coffee in the world. Nowadays, Pu 'er coffee not only opens the manor era, but also enters a new stage of large-scale, standardized and branded development. The unique natural geographical and climatic conditions have nurtured the unique quality and flavor of Pu 'er coffee. Uniform and full, bright luster, thick but not bitter, fragrant but not strong, rich oil and slightly acid flavor are the most distinctive characteristics of Pu' er coffee, which has been recognized as "the best quality coffee" by the International Coffee Organization. Starbucks Chief Coffee Setter Jeremy McKenzie, with 45 years of coffee tasting experience Wickford gave Pu 'er a high score of 81.5, calling it "the best of the best." At the same time, the colorful coffee culture is another beautiful scenery of Pu 'er coffee. Pu 'er is a big family of multi-ethnic groups. There are 26 ethnic groups in Yunnan distributed in Pu' er, among which 14 are native ethnic groups. Each ethnic group has its own unique magical history and profound culture. The colorful national culture and the open and inclusive coffee culture blend and flourish harmoniously. In Pu 'er, people can not only experience the enthusiasm and romance of coffee culture, but also enjoy the unique, mysterious and simple national culture. Approaching "Miaoman Pu 'er, Health Paradise", drinking Pu' er tea, tasting Pu 'er coffee and enjoying coffee culture feast are becoming the common expectation and pursuit of more and more coffee lovers. Facing the future, Pu 'er will take this Expo as an opportunity to let consumers understand Pu' er coffee, recognize Pu 'er coffee and taste Pu' er coffee, focus on building a "coffee capital of China", promote Pu 'er coffee to the world, comprehensively strengthen strategic cooperation with large coffee enterprises at home and abroad, further accelerate the construction of ecological coffee gardens, strengthen intensive processing, enrich coffee culture and shape world-class coffee brands according to the market-oriented development idea of the whole industry chain. Make the coffee industry bigger and stronger, build Pu 'er into the world's high-quality coffee bean raw material export base, China's largest coffee production base and trade center, and lead China's coffee to the world.

In addition, from January 7 to 9, 2013, the Pu 'er Competition of Barista Barista Competition will be held in Pu' er City. Pu 'er City warmly invites all sectors of society to welcome coffee lovers, coffee professionals and coffee enterprises to Pu' er City and join hands with Pu 'er City to create a more brilliant future for Pu' er Coffee.

(Editor: Leo)