Jiangmen Opens Its First Coffee Bank With Taiwanese Brand
In a city known for its overseas Chinese ties and growing coffee scene, residents of Jiangmen now have a new reason to visit the bank — for a great cup of coffee. On January 8, the Bank of Harmony Yikang Branch launched as Jiangmen’s first coffee bank, fusing financial services with a café experience in the bustling Baise Avenue area of the city’s northern district.
Jiangmen’s first coffee bank officially opened on January 8, combining a fully operational Bank of Harmony branch with a sit-down café run by Taiwanese coffee chain Baker’s Coffee. Customers can do their banking while sipping expertly brewed coffee, including a signature tangerine-flavored drink made with local citrus.
A Café Meets a Bank Counter
The Bank of Harmony Yikang Branch, located on Baise Avenue in Jiangmen’s northern new district, is no ordinary branch. It’s the result of a partnership between Bank of Harmony Rural Commercial Bank and Taiwanese coffee brand Baker’s Coffee. The branch operates regular banking hours, but inside, customers are greeted with the relaxed atmosphere of a specialty coffee shop. Banking services and premium coffee are now under one roof.
Taiwanese Coffee Craft Meets Local Culture
The launch event featured Lin Dongyuan, known as the “Coffee Prince” of Taiwan, who has been immersed in coffee for 18 years. He demonstrated latte art, crafting hearts, leaves, swans, portraits, and butterflies in just over ten seconds. Lin is a two-time winner of Taiwan’s national coffee championship (2004, 2006) and the first Taiwanese barista to compete in the World Barista Championship (2007). In 2014, he founded Jiangmen Baker’s Catering Management Co., Ltd., and helped establish this coffee bank in collaboration with Bank of Harmony.
“Jiangmen is a well-known hometown of overseas Chinese,” said Lin. “Coffee culture came here through the diaspora, and in recent years, as connections with the rest of the world grow, local demand for authentic coffee has surged. Many returning overseas Chinese want a real cup of coffee — and Baker’s is here to provide it.”
A Citrus Twist: Orange Tangerine Coffee
Among the featured drinks is a special brew called “Orange Tangerine Aroma,” made using dried tangerine peel from nearby Xinhui — a traditional citrus-producing region. This local twist adds a fragrant, fruity layer to the coffee, reflecting Jiangmen’s agricultural heritage alongside its modern banking and café innovations.
The coffee bank concept reimagines the traditional branch environment. Instead of sterile counters, customers enjoy a leisurely, café-style setting infused with the aroma of fresh coffee. Bank of Harmony officials say this approach refreshes retail banking in the region, merging financial services with lifestyle.
“We’ve introduced a new kind of service environment,” said a Bank of Harmony representative. “By integrating Baker’s Coffee’s casual, inviting atmosphere and coffee expertise, we’re offering something beyond transactions — we’re creating a space where finance and lifestyle meet.”
Customers can now sip coffee while handling banking transactions, making financial management a more engaging experience. Future plans include opening additional coffee bank locations in Jiangmen and Guangzhou to meet growing customer demand.
Frequently Asked Questions
What is a coffee bank?
A coffee bank is a hybrid space that combines a traditional bank branch with a café, allowing customers to conduct financial transactions while enjoying coffee and a relaxed atmosphere. Jiangmen’s Bank of Harmony Yikang Branch is the first such location in the city, blending full banking services with a sit-down coffee shop operated by Taiwanese brand Baker’s Coffee.
Who is Lin Dongyuan?
Lin Dongyuan, known as the “Coffee Prince” of Taiwan, is a professional barista with 18 years of experience. He won Taiwan’s national coffee championship in 2004 and 2006, competed in the World Barista Championship in 2007, and founded Jiangmen Baker’s Catering Management Co., Ltd. in 2014. He demonstrated latte art at the coffee bank’s opening and helped establish the partnership with Bank of Harmony.
What is the Orange Tangerine Aroma coffee?
The Orange Tangerine Aroma is a specialty drink made with dried tangerine peel from Xinhui, a region in Jiangmen known for its citrus production. The tangerine flavor is infused into the coffee, creating a unique local twist that combines regional agriculture with specialty coffee brewing.
Where is the coffee bank located?
Jiangmen’s first coffee bank is located at the Bank of Harmony Yikang Branch on Baise Avenue in the city’s northern new district. It operates during regular banking hours and offers both financial services and café seating with coffee from Baker’s Coffee.
Will there be more coffee banks in Guangdong?
Yes. Bank of Harmony and Baker’s Coffee plan to open additional coffee bank locations in Jiangmen and Guangzhou to serve more customers and expand the café-banking model.
Recommended FrontStreet Coffees for Citrus Blends
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