Pu'er Coffee will play a leading role in the 2012 Guangzhou Coffee Expo

On November 13, the reporter learned from a press conference held by the municipal government in Guangzhou that the "2012 Guangzhou Coffee Expo", jointly sponsored by Pu'er Municipal Government and Guangzhou Yiwu International Exhibition Co., Ltd., and jointly sponsored by Pu'er Coffee Industry Development Office and Pu'er Coffee Industry Federation, will be held from November 22 to 25 at the Pazhou Exhibition Hall of Guangzhou China Import and Export Commodities Fair.

Peng Yuanguo, member of the standing Committee of the Municipal CPC Committee and vice mayor of the Municipal people's Government, made a press release. Xinhua News Agency, China News Service, Yangcheng Evening News, Nanfang Daily, Guangdong TV Station, Guangdong Radio, Guangzhou Satellite TV, Guangzhou TV Station, Guangzhou Radio, New Express, Southern TV Station, Information Times, Southern Network, Yunnan Daily, Pu'er Daily, Pu'er Radio, Pu'er TV Station and other 30 media reporters attended the press conference on the same day.

It is understood that the theme of the 2012 Guangzhou Coffee Expo is "Pu'er Coffee, going to the World", sponsored by the people's Government of Pu'er City and Guangzhou Yiwu International Exhibition Co., Ltd., and hosted by Pu'er Coffee Industry Development Office and Pu'er Coffee Industry Federation. Nestl é (China) Co., Ltd., Starbucks Enterprise Management (China) Co., Ltd., China Fruit Circulation Association Coffee Bean Branch and other 12 companies, chambers of commerce, associations. During the Expo, activities such as the Guangzhou International Coffee Forum, the image exhibition of Pu'er Coffee Capital of China, and the roving exhibition of coffee enterprises in Pu'er City will be held. At that time, celebrities of the coffee industry, such as leaders of the domestic coffee industry, government representatives of major foreign coffee producing areas, and representatives of domestic and foreign coffee enterprises, will be invited to gather in Guangzhou to exchange the current situation of the development of coffee in the world, and to discuss the future development strategy of Pu'er coffee. Promote and promote the brand "Pu'er Coffee".

At the press conference, Peng Yuanguo introduced the development of Pu'er coffee industry and its future development prospects. He said that coffee has been cultivated in Pu'er for more than 100 years. The unique growing environment of Pu'er makes Pu'er coffee superior in quality and unique in flavor, which is recognized by the International Coffee Organization (I? -CO) is recognized as a class of products. In 2006, the American Special Coffee Association compared Pu'er coffee with Colombian coffee for three consecutive years, the comprehensive score of Pu'er coffee was 88.75, and that of Colombian coffee was 85.88. In January 2012, Jeremy Wakeford, chief cup tasting division of Starbucks, scored a high score of 81.5 for "Pu'er coffee". Pu'er coffee is strong but not bitter, fragrant but not strong, rich in oil, and slightly sour, which has been widely praised and praised in domestic and foreign markets, and is more and more favored by well-known businessmen at home and abroad. Peng Yuanguo said: since the Eleventh five-year Plan, the Pu'er municipal party committee and municipal government have firmly established the concept of "ecological city and green development." always regard the development of characteristic biological industry and cultural tourism health preservation industry as the main direction of Pu'er 's participation in the future global competition, closely around the strategic goal of building "the coffee capital of China", and regard the coffee industry as the dominant backbone industry, the coffee industry has shown a momentum of rapid development. It has become the coffee production area with the largest planting area, the highest yield and the best quality in the country and the main distribution center of coffee trade, and the international brand status of Pu'er coffee has been further improved.

In 2012, the planting area of coffee in the city reached 600000 mu, with an output of 36500 tons, an output value of 900 million yuan, an export of 24700 tons, and a foreign exchange earnings of more than 9990 million US dollars. At present, there are 70 registered coffee enterprises in Pu'er City, with more than 100000 employees in the coffee industry. The coffee industry shows good economic, ecological and social benefits. During the 12th five-year Plan period, Pu'er City will continue to plan the development of coffee industry with the concept of the whole industry chain, and adhere to the development path of characteristics, scale, standardization, industrialization and internationalization. We will expand, strengthen and build the fine coffee industry, and build Pu'er into a world base of high-quality coffee raw materials, the largest coffee processing base in the country, and a coffee logistics center and trade center. By 2016, the planting area of coffee in the city will increase to 1 million mu, the production area will reach 700000 mu, the annual output value of coffee beans will reach 100000 tons, and the total output value of coffee will reach more than 10 billion yuan, so as to build Pu'er City into a demonstration zone for the quality and safety of national export agricultural products (coffee). Become the "coffee capital of China".

It is reported that Guangzhou Coffee Expo comes from many exhibitors at home and abroad, and the exhibition has a high degree of internationalization, which is highly recognized by the industry and is known as "the first South China Coffee Exhibition". The 2012 Guangzhou Coffee Expo covers an area of 7500 square meters and has 200 international standard booths. In addition to the exhibitors of well-known coffee enterprises and associations in Hong Kong, Macao and Taiwan, there are also coffee associations and leading enterprises from more than 20 countries, including South Korea, Malaysia, the United States, Italy, Colombia and Brazil. Pu'er City will organize 14 leading enterprises to participate in this Expo to promote "Pu'er Coffee" in an all-round way, fully demonstrating the elegant demeanor and charm of Pu'er as the coffee capital of China. This is the first time that Pu'er Coffee has organized a group to participate in the Guangzhou Coffee Expo, and it is also one of the biggest highlights of this year's Coffee Expo.

At the meeting, Peng Yuanguo also made a warm invitation to all sectors of the community through the media to welcome coffee lovers, people in the coffee industry, and coffee enterprises to gather together in Pu'er from January 7 to 9, 2013. participate in the 2013 World Barista (barista) Competition held by the people's Government of Pu'er City in Pu'er, and share the coffee feast.

(responsible Editor: Leo)