Starbucks came to Yantai, the first to settle in Zhenhua Mall.
Recently, the reporter learned from Starbucks China headquarters that Starbucks has come to Yantai, and the first Starbucks Cafe has settled in Zhenhua Mall. It will open in November to welcome visitors, becoming the fourth city in the province to have Starbucks cafes after Jinan, Qingdao and Weifang.
"Starbucks' successful entry into Yantai not only means that citizens can taste delicious coffee in the future, but also an affirmation of Yantai's consumption level and investment environment." A person in charge of Yantai Investment Promotion Bureau said that with the continuous improvement of Yantai's economic level and investment environment, more and more global first-tier brands began to favor Yantai. Starbucks, as a world-famous coffee brand, is of great significance to Yantai.
According to reports, Starbucks' arrival in Yantai this time is not the entry of a single store, but the idea of setting up a direct store in many lots of Yantai.
The reporter learned that Starbucks has strict requirements for site selection, which must be on the first floor facing the street, with an area ranging from 80 to 200 square meters, so Starbucks set foot in Yantai and prefer mature commercial areas in site selection.
The first Starbucks coffee shop will be located on the first floor of Zhenhua Mall in the urban area. at present, the store is under renovation, and other stores are expected to be stationed in Laishan, development zones and other places in the future.
"after two years of consideration, we finally decided to open a Starbucks store in Yantai." Said Wang Xingrong, head of Starbucks' China Public Affairs Department.
According to Wang Xingrong, Starbucks carefully studies and evaluates the local investment environment and consumer market before entering a new city, such as considering urban development planning, the location of important business areas, transportation patterns, and so on, in order to choose the best time to enter the market. In Yantai, this kind of investigation began at the end of 2010 and finally matured and realized this year.
(responsible Editor: Leo)
- Prev
Coffee giant Starbucks forces breakfast "high price and low" industry is not optimistic
Coffee chain giants are also trying to boost the breakfast market. Yesterday, the Herald reporter learned that Starbucks robbed the morning time with four breakfasts of 15 - 20 yuan. This is another foreign brand that joined the war after KFC, McDonald's and other foreign fast food started the breakfast market. Starbucks has always had other food options besides coffee, but this is the first time it has been offered at breakfast.
- Next
Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center
Yesterday, Li Xianglu, director of Aix Coffee China, revealed that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, aiming to open three to four new stores in the fourth quarter. The expansion of Aix Coffee is by no means an exception. Since the beginning of this year, Starbucks, COSTA and other well-known international coffee chains
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m