Pacific Coffee Opens Largest China Store in Qingdao

In late September, Qingdao’s coffee scene got a major refresh—not with a new blend or seasonal drink, but with a new kind of coffee venue. On September 21, Pacific Coffee opened its biggest store in China yet, inside Qingdao’s Licang Wanda Plaza. This isn’t just another branch. It’s a purpose-built space introducing functional areas previously rare in Pacific Coffee outlets, tailored to meet both casual and business needs.

The highlight? This 7-store location includes a dedicated children’s zone and a meeting area—features you don’t typically find in your average café. The new Licang Wanda store spans the largest floor area of any Pacific Coffee location in China, and debuted alongside another new shop at the nearby Le Méridien Hotel.

Licang Wanda: Pacific Coffee’s Largest Store in China

Pacific Coffee’s new Licang Wanda outlet officially launched on September 21, located on the first floor of the indoor pedestrian street (Unit 107) at Qingdao’s Licang Wanda Plaza, in the city’s Licang District. This store breaks the brand’s previous size records in China. More importantly, it introduces elements not commonly associated with Pacific Coffee: a kids’ play area and a meeting space built into the café layout.

The inclusion of a family-friendly zone and work-friendly meeting area signals a strategic push to broaden Pacific Coffee’s appeal beyond the traditional coffee customer. These features aim to attract parents and remote workers, blending leisure and productivity in one location.

New Store Near Le Méridien Adds to Qingdao Presence

Just four days later, on September 25, Pacific Coffee opened its seventh store in Qingdao at the Le Méridien Hotel , located on the hotel’s first floor in the city’s Shibei District. While smaller than the Licang Wanda flagship, this new café continues the brand’s push into high-footfall, mixed-use venues across the city.

This Le Méridien location adds to Pacific Coffee’s growing footprint in Qingdao, where it now operates a total of seven stores, including the record-setting Licang Wanda outlet. Both new locations reflect the brand’s strategy to embed itself in both shopping malls and premium hospitality settings.

Why This Matters for Pacific Coffee’s China Strategy

The launch of a purpose-built large-format store with non-traditional features signals a shift in Pacific Coffee’s approach to physical retail in China. Rather than simply expanding store numbers, the brand is testing multi-functional spaces designed to serve varied customer needs—from families to mobile professionals. The addition of child-friendly and meeting-dedicated zones also suggests efforts to differentiate from other coffee chains in a competitive market.

With these two new openings, including the largest café in its China network, Pacific Coffee reinforces its presence in Qingdao and experiments with formats that could influence future store designs nationwide.

What’s Inside the New Licang Wanda Store

The Licang Wanda Pacific Coffee location (Unit 107, 1F indoor pedestrian street) includes:

• A designated children’s area
• A meeting space for remote work or small gatherings
• An expanded interior layout as part of the mall’s indoor walkway

These features go beyond the standard café setup and are designed to support both casual visits and more extended stays, whether for families or business users. The store’s location in a busy mall further increases foot traffic potential and positions Pacific Coffee as a destination rather than just a stop.

Frequently Asked Questions

Where is Pacific Coffee’s largest store in China located?

Pacific Coffee’s largest store in China is located at Unit 107, 1F indoor pedestrian street, Licang Wanda Plaza, Licang District, Qingdao. It officially opened on September 21, 2024.

How many Pacific Coffee stores are there in Qingdao?

As of September 25, 2024, Pacific Coffee operates seven stores in Qingdao, including the new Licang Wanda and Le Méridien locations.

What makes the Licang Wanda Pacific Coffee store different?

The Licang Wanda store is Pacific Coffee’s largest in China and features unique elements such as a children’s area and a meeting space, which are not common in the brand’s typical outlets.

When did the new Pacific Coffee Le Méridien store open?

The Pacific Coffee Le Méridien location in Qingdao’s Shibei District opened on September 25, 2024, marking the brand’s seventh café in the city.

Does the new Licang Wanda store offer any special services?

Yes, in addition to standard coffee service, the Licang Wanda store offers a dedicated children’s area and a meeting space to accommodate families and remote workers.

What is the significance of these new Pacific Coffee openings?

These openings reflect Pacific Coffee’s strategy to test larger, multi-functional store formats in high-traffic urban locations, aiming to attract a broader customer base beyond traditional coffee drinkers.

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