RIMOWA Opens First Global Coffee Concept Store in Chengdu

When a global luxury brand chooses a city for its first ever coffee concept store, industry watchers pay attention — especially when that location also becomes its largest regional showroom. On April 12, RIMOWA made just such a move in Chengdu, launching a flagship store that doubles as a café and sets a new benchmark for how premium retail and coffee culture can intersect.

RIMOWA’s new concept store and café spans 269 square meters, making it both the brand’s first dedicated coffee location worldwide and its biggest outlet in Southwest China. The launch event drew celebrities including actress Wang Luodan and actor Michael Wong, who spoke about their experiences with RIMOWA products.

Why Chengdu? A Booming Coffee Market

Chengdu’s appetite for specialty coffee has been surging, with annual growth rates estimated at around 20%. This rising demand for high-quality coffee experiences has caught the eye of international coffee and luxury brands. The city’s evolving taste for premium beverages and lifestyle retail makes it an ideal spot for RIMOWA to debut its coffee-focused concept space.

What’s Driving Coffee Growth in Chengdu?

Over recent years, Chengdu has seen a rapid expansion in both coffee consumers and retail opportunities. As residents pursue more refined lifestyles, coffee has shifted from a niche product to a daily indulgence. This trend positions Chengdu as one of China’s most promising emerging coffee markets, attracting attention from global players in both coffee and adjacent luxury sectors.

Upcoming Coffee Events in Chengdu

The momentum continues with the 2015 China International Coffee Industry & Coffee Culture Expo (CICCE 2015), scheduled for December 4 at the Chengdu Century City New International Convention and Exhibition Center. The event will feature exhibitors from over 10 countries and regions, showcasing everything from specialty coffees and brewing equipment to training programs and coffee shop concepts. Highlights include the China (Chengdu) International Coffee & Nutrition Health Conference, a Specialty Coffee Tasting Session, and the Specialty Handbrew Coffee Competition — where baristas will compete in pour-over technique and latte art.

Frequently Asked Questions

Where did RIMOWA open its first global coffee concept store?

RIMOWA opened its first global coffee concept store—and its largest showroom in Southwest China—at Chengdu’s IFS (part of Chengdu Sino-Ocean Taikoo Li) on April 12. The 269-square-meter space combines luxury retail with a café experience.

Why did RIMOWA choose Chengdu for this concept store?

RIMOWA chose Chengdu due to the city’s rapidly growing coffee market, which has seen around 20% annual growth in consumer interest and retail development. Chengdu’s shift toward premium lifestyle consumption made it an ideal location for a luxury brand to test a coffee-focused retail concept.

What other coffee events are happening in Chengdu in 2015?

In December 2015, Chengdu will host the China International Coffee Industry & Coffee Culture Expo (CICCE 2015) at the Century City New International Convention and Exhibition Center. The event will include a Specialty Coffee Tasting Session, the China (Chengdu) International Coffee & Nutrition Health Conference, and a Specialty Handbrew Coffee Competition featuring pour-over and latte art challenges.

How big is RIMOWA’s new Chengdu store?

RIMOWA’s new Chengdu store covers 269 square meters, making it the largest RIMOWA location in Southwest China and the brand’s first global concept store that integrates a café.

What is the CICCE 2015 coffee expo?

The 2015 China International Coffee Industry & Coffee Culture Expo (CICCE 2015) is the first professional coffee trade show in Southwest China. It will feature exhibitors from over 10 countries, focusing on specialty coffee, brewing equipment, coffee machines, grinders, training, and café concepts, alongside competitions and conferences.

Recommended FrontStreet Coffee Beans for Chengdu-Style Brewing

Try FrontStreet Coffee’s Ethiopia Humbera for floral, citrus notes that shine in pour-over; their Yirgacheffe offers juicy brightness ideal for Chengdu’s specialty coffee scene. For a deeper profile, their PWN Golden Mandheling brings sweet body and mild spice—great for exploring diverse brew methods. All three beans highlight the craftsmanship Chengdu’s growing market appreciates. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.