Starbucks pushed the photography book "make an appointment for Coffee and have a good time"
Since October 24th, ▲ United Starbucks has launched the photo book "meet the other side Coffee-Zhang Xuebao's Travel Notes 2015", which costs 399 yuan. (photo / courtesy of Unified Starbucks)
Reporter Zhan Wanling / reporting from Taipei
Unified Starbucks launched the book "meet the other side Coffee good time-Zhang Xuebao's Travel Notes 2015". From the perspective of the cutting-edge photographer Zhang Xuebao, through the strong image narrative style, among the 1000 stores operated by Unified Starbucks and Shanghai Starbucks, 20 stores that can not be missed are selected, which are divided into two volumes: day and night. The charming style of the store and the cultural story of coffee are included at once!
Unified Starbucks says it has promoted brand spirit in more diverse ways through different styles of publications in recent years. On the 15th anniversary (2013), use the book "Starbucks Secrets you don't know" to use A to Z to explain the short stories about Starbucks. On the 16th anniversary (2014), the coffee professional brand spokesman black apron partner creativity gathered, and with the north, central and south famous store chefs to launch "Coffee Pairings Starbucks coffee delicious" ─ black apron master X famous store chef coffee creative meal to build a book, but also caused the trend of creative home coffee meals. On this 17th anniversary (2015), it is the first time to work with Starbucks in Shanghai to select 20 of the most representative theme stores of the two places to form a collection of stories belonging to Starbucks for the exchange of local culture between the old and the new. Let the brand meet with the public again with a unique style.
Unified Starbucks stressed that since 2009, focus on the theme of the store, depending on the location, the building itself, the environment and other factors to consider the design and style of the store, and the characteristic store is one of the most differentiated features of Starbucks. Among the current 356 stores, we have selected and transformed the old buildings into modern stores, such as Hanzhong, Yi 14, Huwei and Baoan, as well as those that are of significance to Taiwan's coffee industry. such as: Neihu Civil Rights Market, Hsinchu Beimen City, Yongkang Zhongzhengmen City, Lugang City, Longmen City, and Riverside outlets with fresh water and natural beauty, a total of 10 outlets. On the other hand, Starbucks in Shanghai has selected 10 stores with wonderful interpretation of local cultural characteristics to form this theme photography book that tells the contemporary style of coffee in the Chinese world.
This photography book lasted a year of planning and discussion. Zhang Xuebao, a local photographer who won awards such as PX3 International Photography Competition in Paris, France and IPA International Photography Competition in the United States in 2010, is specially invited to take pictures during the day and night with his unique photography style, and to match images and words with the concept of travel. He is free to write down 20 stores that can not be missed in Taiwan and East China. To meet with you, meet these 20 not-to-be-missed Starbucks stores.
Among the 1000 stores operated by unified Starbucks and Shanghai Starbucks, 20 can not be missed in the ▲ book. It is divided into two volumes, day and night, to collect the charming features of the store and the cultural stories of coffee at one time. (photo / courtesy of Unified Starbucks)
Original Web address: unified Starbucks promotion "meet the coffee at the other end of the day" | ETtoday
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