International Fashion Brands Launch Coffee Shops in Hangzhou

In cities around the world, luxury fashion brands are opening restaurants and cafés—not just to sell clothes, but to create immersive lifestyle experiences. Now, this trend has reached Hangzhou, where shoppers can sip coffee, try on designer pieces, and enjoy desserts, all under one roof.

From ILOVECHOC’s CHOCOFFEE serving strawberry sundaes and red velvet cupcakes to HYSSOP black shop’s French-inspired cheesecake and’s hand-brewed Ethiopian beans, here’s where to find coffee served alongside cutting-edge fashion in Hangzhou.

ILOVECHOC & CHOCOFFEE: Fashion Meets Cupcakes

ILOVECHOC, a streetwear brand, launched its own coffee concept, CHOCOFFEE, in 2014. The café blends fashion retail with casual dining—perfect for trying on clothes while enjoying a coffee and cake. Their signature red velvet cupcakes feature a cream cheese rose topping instead of standard buttercream, a detail that has won over female customers.

This holiday season, CHOCOFFEE introduced festive drinks like strawberry sundae waffles, pink toffee hazelnut lattes, and strawberry milk cap coffees. According to brand manager Della, ‘Seasonal flavors like caramel and hazelnut get a festive boost with strawberry elements.’

Address: B1, Phase 4, Hubin Yintai, 245 Yan’an Road

HYSSOP Black Shop: Designer Clothes & French Cheesecake

HYSSOP black shop began as a designer lifestyle boutique on Wulin Road in 2009, evolving into its own clothing label in 2012. Targeting designers, artists, and lovers of handmade fashion, the brand stocks niche accessories from Belgium, Germany, and France. Its in-house coffee corner serves expertly brewed Italian-style espresso alongside pastries created by a long-time expat baker with decades of experience in France.

The standout is the ‘Midsummer Night’ cheesecake, made with proprietary ingredients that set it apart from traditional recipes. ‘It’s a quiet, refined flavor,’ says brand planner Joanna. ‘Very different from what you’d expect.’

Address: 4F, A Hall, Hangzhou Tower, 21 Wulin Square

& : Independent Coffee with a Tech Twist

, an O2O coffee chain from Wuhan, opened near a Starbucks in Hangzhou’s press district just three months ago. Despite the competition, it’s gained attention for its delivery-focused model—you can order coffee for friends via WeChat, even remotely. The small shop runs with three baristas who fine-tune grind settings daily for their semi-automatic machines.

Their popular ‘Coffee Single’ pour-over (locally dubbed ) highlights Ethiopian beans, with staff recommending the Kochere single origin. ‘We adjust grind size and dose manually after each roast,’ says head barista Dahei. The café also collaborates with upstairs men’s brand on pop-up events and limited-edition T-shirts.

Address: 1F, Hangzhou Daily News Building, 218 Tiyuchang Road

Frequently Asked Questions

What makes CHOCOFFEE different from regular cafés in Hangzhou?

CHOCOFFEE is part of the ILOVECHOC fashion brand, combining clothing retail with a café that serves seasonal drinks like strawberry sundae waffles and pink toffee hazelnut lattes. Their red velvet cupcakes feature a unique cream cheese rose topping, designed to appeal to young women shopping for clothes.

Where can I find French-style cheesecake in a Hangzhou boutique?

HYSSOP black shop, located in Hangzhou Tower, offers a ‘Midsummer Night’ cheesecake made by a French-trained baker with exclusive ingredients. The boutique itself sells imported designer accessories from Europe and features a small in-house coffee corner serving Italian espresso and pastries.

How is different from Starbucks in Hangzhou?

is an O2O coffee shop near Starbucks that focuses on delivery—customers can order coffee for others via WeChat. It uses a semi-automatic espresso machine with daily grind adjustments and is known for its Ethiopian Kochere single origin pour-over, locally called ‘Coffee Single.’ The shop also partners with the men’s fashion brand for events.

What holidays drinks does CHOCOFFEE offer?

For the winter holidays, CHOCOFFEE serves strawberry sundae waffles, pink toffee hazelnut lattes, and strawberry milk cap coffees. These drinks incorporate seasonal flavors like caramel, hazelnut, and strawberry to create a festive menu.

Do any of these cafés offer food besides coffee?

Yes. CHOCOFFEE serves cupcakes and ice cream; HYSSOP black shop offers cheesecake, chocolate, and tarts; and focuses on pour-over coffee but is part of a larger retail space that may include food in collaborative events.

Recommended FrontStreet Beans for Fashion Café Brews

For Hangzhou’s fashion-forward coffee shops, try FrontStreet Coffee’s Ethiopia Humbera for bright floral and citrus notes, perfect for pour-overs like ’s ‘Coffee Single’. Their Yirgacheffe offers juicy berry and stone fruit tones ideal for pairing with light desserts. For espresso drinks, the FrontStreet Classic Blend delivers balanced chocolate and caramel—great for seasonal drinks like strawberry lattes. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.