10 Corso Como Cafe Fashion Coffee Coffee Creative Design Cafe
10 Corso Como Cafe happy smiling face
10 Corso Como, a fashion shop popular all over the world, has opened a new cafe on the first floor of SKP in Beijing, matching the fashion shop and Italian restaurant on the fourth floor. Different from the "circle" theme of the main store upstairs, the new pattern "smiley face" of the cafe brings a new visual experience.
Designer Kris talked about his production experience in Jingdezhen and felt that there were endless stories.
Kris Ruhs, the soul mate of founder Carla Sozzani, is still in charge of store design and interior display. The large flowerpots arranged in the outdoor area of the cafe are painted with childish, light and wonderful iconic patterns, while connecting the two indoor and outdoor entrances of the Huamao office area and the SKP mall in Beijing, it can not only make the surrounding office workers "breathable coffee", but also give shoppers a good place to take a nap. Kris Ruhs also went to Jingdezhen in person to supervise the firing process of each cup and plate appliance.
The indoor walls are covered with a dazzling array of porcelain, giving guests a strong visual impact.
The shelves in the bar area provide 10Corso Como's iconic household items that guests can buy.
10 Corso Como Cafe
SKP Xinguang Tian Di, Chaoyang District, Beijing
010-65307229
Business hours: 8am~10pm
Per capita consumption: ¥55
Space design
Kris Ruhs
Www.krisruhs.com/en/home
The Story of 10 Corso Como
It was founded by Carla Sozzani at 10 Corso Como Street in Milan in 1990, and then it became the name of the concept store. "at first, the idea of opening 10 Corso Como was to open the door of my room and invite everyone to share everything. It is important for me to express my experience and knowledge. " Apart from Milan, the other 10 Corso Como stores are all in Asia, located in Seoul (2), Shanghai and Beijing.
10 Corso Como Milan store
The first store of 10 Corso Como. At first it was just an art gallery, and in 1991 it opened a bookstore featuring culture and art, architectural photography books, a fashion design shop and a lazy small cafe. Opened a restaurant in 1998 and joined the "3 Rooms" hotel apartment in 2003. The three suites have the same pattern, but each has its own unique style.
10 Corso Como (Milan store)
Corso Como, 10, 20154, Milano, Italy
+ 39 02 29002674
10 Corso Como Seoul store
Qingtan Dong Store in Seoul
Seoul Rakuten Department Store
Since 2008, 10 Corso Como has opened its first store in South Korea, and now there are two stores in Seoul, which are popular stores for popular stars, including Yoon-er and G-Dragon. In fast-paced Seoul, 10 Corso Como conveys Slow Shopping's philosophy of life to the people who come here, the outdoor courtyard and green vegetation are carefully taken care of, and the transparent glass exterior walls invite natural light into the interior, you can take a closer look at the bookstores, art galleries and fashion design shops here, where the works of many independent Korean designers are also worth seeing.
10 Corso Como (Qingtan Dongdian, Seoul)
416 Apgujeong-ro, Gangnam-gu, Seoul
+ 82 2.3018.1010
10 Corso Como (Seoul Rakuten Department Store)
73 Namdaemun-ro, Jung-gu, Seoul
+ 82 2.2118.6095
10 Corso Como Shanghai Store
The glass facade of the four-story Shanghai store is covered with small circles of Kris, with which Jiuguang Department Store and Jing'an Temple across the street interact to create a sense of penetration.
Opening the door on the second floor of the store is Fornasetti's playful home furnishings, as if to remind you that don't think too much, life will be easier.
Although they are all circle patterns, they are different if you take a closer look, this group is specially designed for Shanghai.
The idea of "10 Corso Como" is: "Open a door for others to know what I know." I want to express myself. " In September 2013, 10 Corso Como landed in Shanghai, and circle after circle was painted on the glass curtain wall of the new store in Huifeng Building of Jing'an Temple in Shanghai. The four-story shop starts from the gallery, including cafes, bookstores and various fashion designs. On each floor of the store, some books are interspersed with clothing or other products to convey fashionable lifestyles and attitudes to customers.
10 Corso Como (Shanghai store)
Beiyuan, Huidafeng International Plaza, 1717 Nanjing West Road, Shanghai
021-62861072
Per capita consumption of Michelin restaurant: ¥250 ~ ¥500
Recommended dishes: tuna fish with beef sauce, frozen tuna fish sauce at minus 180 degrees; starry dessert; creativity and beef
10 Corso Como Beijing Store
Italian restaurant located within 10 Corso Como.
From time to time, there will be exhibitions related to design art in the store, and the photos show the Andy Warhol Film Festival that has been held before.
The incense area is in front of the curtain wall designed by Kris.
At the end of 2014, Xinguang Tiandi was chosen as the new home of 10 Corso Como in Beijing because the founder Carla Sozzani took a fancy to the perfect arc drawn by the large floor-to-ceiling windows here. In the shops in Beijing, at the end of the fashion district, there are SPA and restaurants-where you can choose any kind of comfort to end the aesthetic gluttony. Although compared with the stores in Shanghai and Milan, Beijing's 10 Corso Como is not the largest, but hidden in the new light world, many people feel just right! No matter big or small, you can always harvest beautiful things that appeal to your heart here.
10 Corso Como (Beijing store)
Xinguang Tiandi, No. 87 Jianguo Road, Chaoyang District, Beijing
010-65307229
Per capita consumption of Italian restaurants: ¥200 ~ ¥400
Recommended dishes: air-dried ham with buffalo Masuri cheese, seafood soup, Italian super rice with green bean squid and cuttlefish sauce, traditional Tira Misu
Founder Carla Sozzani Quotations
Carla Sozzani and Kris Ruhs are petite and tall, but they are both natural and easygoing. Carla Sozzani (right), a former editor of the special issue of Italy's Vogue, works with many top artists and photographers. The 10 Corso Como concept store she started 25 years ago in Milan is like a "real-life magazine" and has become a must-visit for Milan fashionistas. Kris Ruhs (left) is keen to use discarded objects of all shapes and sizes as creative materials, successfully crossing the boundary between 3D sculpture and two-dimensional painting, and he has designed all the stores for 10 Corso Como.
"We were lucky to meet each other when neither of us was young. At that time, I was in my early forties, which was a more tolerant age. "
"I like long-term relationships. It's wonderful."
Carla's studio in Milan, Italy, is like a creative aesthetic concentration camp.
"the moment you close the magazine, you can easily go back to the real world. On the Internet, you can easily live other people's lives and can't extricate yourself. "
"honesty and communication are self-evident to me. If people close themselves off and live in their own small world, they will have nothing."
"I know everything like the back of my hand, and an unmarried elder is taking care of it for me. The chair is my storage system: all open objects can be placed there temporarily. " -- Carla Sozzani
"I am gentle and like to have quiet things around me."
"everything that is beautiful is also commercial, and there is no gap between art and commerce."
"luxury is not about shiny or expensive things, but about cultural choices."
"if you feel the impulse to create, you have to achieve it. Not everyone is so lucky."
"to create art, to photograph and paint, you have to face a lot of lonely time. You need to spend a lot of time with yourself, which can be very difficult. "
Carla Sozzani leans against the metal door, which connects the studio to the 10-Corso Como gallery.
"when people ask me, 'when will you go on vacation?' I will answer:'my life is a long vacation.' What I've been doing is what I love. "
Photographer Yocky Zhang, Noshe, Huo Cheng, Hiromatsu Meisujiang, Song Yuming (Ruijing Photography)
Stylist Jin Chen, Sun Xinxi
Writer Yi, Lei Wu, Ingeborg Harms, Li Ruoyu
Editor Michelle Shi, Xia Jinting, Chen Simeng, Jinchen
Translator Wang letter
(some of the pictures are from the Internet)
Source: Anju AD
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