Research on Kunming to build the largest Coffee Science and Technology Industry Park in the World

It is imperative to build the world's largest coffee science and technology industrial park in Kunming, and the time is ripe.

Coffee is a kind of beverage crop with high economic value, which is called the three largest beverages in the world together with cocoa and tea, and its output and consumption ranks first among the three beverages. At present, coffee has become the third largest trade commodity in the world after oil and arms, with an annual coffee output of about 7 million tons and a global coffee trade volume of 10 trillion yuan. The largest coffee consumer in the world is the United States, which purchases about 1.5 million to 1.8 million tons a year, and consumes more than 400 billion US dollars a year, accounting for 1/4 of the global coffee consumption, equivalent to more than 200 billion yuan. The second largest consumer is Germany; the third is Japan and South Korea.

In China, only some areas such as Yunnan and Hainan can grow coffee, while the cultivation and output of coffee in Yunnan account for more than 98% of the national total. It is the raw material base of high-quality coffee in China, and has become a hot product in Europe, the United States, Japan and other international markets. The history of coffee cultivation in Yunnan can be traced back to 1892. Due to the unique geographical environment and climatic conditions, Yunnan coffee has formed a unique flavor of strong but not bitter, fragrant but not strong, with a little fruit flavor. World-class coffee experts evaluate it as the best coffee in the world. Its cultivation techniques and per unit yield are also world-class.

In 1998, the Yunnan provincial government issued the "opinions on accelerating the Development of Coffee Industry". It was clearly put forward that we should rely on domestic and foreign coffee production enterprises and key coffee production enterprises in the province to actively open up the market and create raw bean brands and deep-processed high-quality famous brands. accelerate the development of coffee production. It is planned to achieve the target of 350000 mu of coffee planting by 2010, and to achieve the target of 350000 mu of planting area in 2008, and the planting area of Yunnan coffee will reach 420000 mu in 2010.

As China's largest coffee planting and export base, the only producer that simultaneously supplies raw materials to the world's five coffee giants (Nestle, McDonnell, Kraft, Newman and Ikam), at present, Yunnan Province accounts for 98% of the country's total coffee acreage and output. In recent years, coffee companies such as Nestl é and McDonnell have also set up raw material bases in Yunnan, and the coffee exported from Yunnan has been gradually recognized by overseas markets. In early 2009, an international Yunnan coffee trading center will be completed in Kunming, the capital of Yunnan Province, which makes the coffee industry develop more rapidly and has become Yunnan's third largest export agricultural product after tobacco and flowers. In the first half of 2010, Yunnan coffee exports continued to "increase in value", with an export volume of 19000 tons and a foreign exchange earnings of US $46.12 million, up 35.1% and 15.5% respectively over the same period last year, making Yunnan an export crop second only to tobacco and flowers. Under the situation of sharp decline in foreign coffee bean production this year, coffee bean production in Yunnan Province is still showing an upward trend.

The planting area of coffee in Yunnan Province in the 12th five-year Plan will increase from the current 420000 mu to 1 million mu, which also indicates that the output value of coffee in Yunnan Province will increase from the current 700 million yuan to 3 billion yuan, if the deep processing may reach more than 50 billion yuan.

At present, the main contradiction in front of Yunnan coffee is to make great efforts to solve such factors as small scale, backward technology, imperfect quality standard system, poor market competitiveness, lack of strong leading enterprises, and so on. Unable to get rid of the situation of primary processing and production of raw materials. Facts show that the lack of integration, no deep processing, no brand, no scale and no market are the four major bottlenecks hindering the development of Yunnan coffee industry.

To build the world's largest coffee science and technology industrial park in Kunming is a chess game that must be taken and cannot be avoided in order to integrate the strength of coffee enterprises in the province.

Second, Kunming to build the world's largest coffee science and technology industry park proposal

Kunming's plan to build the world's largest coffee science and technology industrial park is as follows:

(1) the main contents of the world's largest coffee science and technology industrial park in Kunming

1. Coffee Research Institute

It is suggested that Yunnan Academy of Agricultural Sciences and Kunming University of Science and Technology should take the lead to set up a coffee research institute to undertake coffee research in the province, including development planning, selection and breeding of new varieties, summary of cultivation techniques suitable for various regions, pest control, new product research and development, information collection and release, drafting of industry standards, coffee resources and intellectual property protection, etc. it has become a high-tech platform for coffee research and development and promotion in Yunnan and even the whole country.

two。 Coffee college

It is suggested that Yunnan Agricultural University should take the lead in setting up a coffee college to undertake the training and training of talents needed for coffee breeding, cultivation, processing, marketing and so on.

The establishment of the coffee institute can solve the absurd problem that Yunnan is a major tobacco province, but tobacco universities are planned to be in provinces that do not produce tobacco.

3. Coffee deep processing park

In addition to Dehong Hougu Coffee Co., Ltd., which has been deeply processed in Kunming, Dehong Hougu Coffee Co., Ltd. has taken special preferential measures to attract existing coffee processing enterprises in the city, such as Baoshan Yunfu Coffee, Tianli Coffee, Wenshan Malipo Yun Pure Coffee and so on.

It is necessary to take effective measures to attract investment from the world's five coffee giants (Nestle, Maxwell, Kraft, Newman and Ekham) to enter the park for processing.

4. Coffee processing supporting park

Coffee processing facilities, including coffee companions, packaging products (packaging bottles, packaging caps, packing boxes, trademark printing, etc.)

5. Coffee Inspection and Quarantine Center

To undertake the inspection and quarantine of coffee.

6. Coffee processing equipment manufacturing center

Through investment promotion, cooperation with Brazil and other international advanced instant coffee powder processing equipment manufacturers and packaging equipment manufacturers to establish instant coffee powder processing equipment manufacturing center and packaging equipment manufacturing center, to build China's most advanced instant coffee powder production line production, R & D and supply.

7. Coffee logistics center characterized by "waterless port"

Build a coffee logistics center to solve the problem of safe, fast and low-cost transportation of coffee raw materials and processed products.

The coffee logistics center should be built according to the mode of "no water port". The so-called "dry port", which includes road port, railway port and airport, refers to the logistics center established in inland areas with port service functions such as customs declaration, inspection declaration, issuance of bill of lading and so on. In the "dry port", there are customs, animal and plant quarantine, commodity inspection, health inspection and other supervision agencies to provide services for customers to clear customs. At the same time, freight forwarders, shipping agents and shipping companies also set up branches in dry ports to receive, pack and issue multimodal bills of lading with the local port of departure or destination. Inland importers and exporters can complete the procedures of booking space, customs declaration, inspection declaration and so on locally, and hand over the goods to freight forwarders or shipping companies.

The introduction of goods into the box of "dry port" not only has the advantages of increasing the number of boxes, reducing pollution, convenient transportation and high safety, but also can greatly reduce the port cost of cargo transportation.

(2) preferred address of the park

With regard to the address of the coffee science and technology park, there are the following suggestions:

First, the combination of Chenggong New District and Economic Development District can be used as an industry on a par with Yunnan Baiyao in the new area, especially to provide employment opportunities for the new area.

Second, Sha Lang, Wuhua District, is the vice city of Kunming, and the highway around the north passes through, so the traffic is convenient.

The third is Songming County, which can be used as a big project to solve the problem of economic lag in North five counties.

Fourth, Anning City.

III. Supporting policies and measures

Drawing lessons from the successful experience of the rapid development of flowers in Yunnan, the supporting policies and measures needed to build the world's largest coffee industrial park in Kunming are suggested as follows:

(1) the Yunnan Coffee Industry Federation shall be jointly established by provinces and cities

13 March 2009 Dehong Hougu Coffee Co., Ltd., Yunnan Academy of Agricultural Sciences, Pu'er Coffee Experimental demonstration Farm, Xishuangbanna Lanshan Agriculture and Animal Husbandry Co., Ltd., Baoshan Dahongpo subtropical cash crop Development Co., Ltd., Yunnan Simao Beigui Coffee Co., Ltd., Yunnan Dehong Tropical Agricultural Science Research Institute, Yunnan Coffee Factory, Kunming Yunling Coffee Tea Co., Ltd., Kunming Fumin Import and Export Company and other units The inaugural meeting of Yunnan Coffee Industry Association co-sponsored and established was held in Kunming. The association is a non-profit social organization, and its members cover coffee raw materials, coffee utensils, coffee shop chains, coffee websites, coffee culture promotion and other industries. The association is responsible for compiling the development plan of the coffee industry in Yunnan Province, organizing the evaluation and application of coffee projects, coordinating the related issues in the development of the coffee industry, and guiding the healthy development of the coffee industry in the province. Kong Chuizhu, vice governor of Yunnan Province, became honorary president of Yunnan Coffee Industry Association, and Xiong Xiang, chairman and general manager of Dehong Hougu Coffee Co., Ltd., was appointed president of the association.

Considering the functional limitations of Yunnan coffee industry association, it is suggested that Yunnan coffee industry association should be transformed into Yunnan coffee industry association by drawing lessons from the experience of Yunnan Flower Industry Association.

The responsibilities of the reformed Yunnan Coffee Industry Federation are as follows: in order to speed up the development of Yunnan coffee industrialization, promote the division of labor and cooperation of Yunnan coffee production enterprises, and realize the optimal combination of production enterprises, coordinate the steady development of the industry to a healthy direction, and enhance the competitiveness of Yunnan coffee in domestic and foreign markets. Yunnan Coffee Industry Federation is an economic cooperation organization formed by enterprises engaged in coffee production, scientific research, processing, storage and transportation, sales and related supporting facilities and coffee farmers in the province voluntarily, approved by the provincial government, work under the leadership of the provincial government and the Kunming municipal government, and assume the responsibility of the government to support and guide the development of Yunnan coffee industry within the scope of authorization of the provincial and municipal governments. For this reason, it is necessary to select a veteran cadre who is not only familiar with government agencies, but also enterprises and markets, and has a high reputation as the executive chairman of Yunnan Coffee Industry Association. Under the leadership of Honorary President Kong Chuizhu Vice Governor and President Xiong Xiangjin, he is fully responsible for the daily work of the association.

The position of Yunnan Coffee Federation is a non-governmental economic cooperation organization, that is, a trade association, but at the same time, it exercises certain government functions within the scope of the authorization of the government, and is called a "half-government and half-people" organization. This positioning is based on the consideration that the coffee industry is a highly market-oriented emerging industry, which cannot be managed completely by traditional planning, nor by market-oriented management. that is to say, in the initial stage of its development, it needs government support and guidance, so learn from the successful experience of some developed countries in the world. The "semi-official and semi-civilian" organizations such as the Coffee Industry Federation manage the development of the coffee industry with the combination of market and planning.

(2) to establish Kunming Coffee Investment Company

Yunnan Coffee Industry Investment Management Co., Ltd. is to solve the problem of difficult loans for coffee enterprises and further promote the upgrading and efficiency of Yunnan coffee industry. it is suggested that the Yunnan provincial government should contribute about 10%, the Kunming municipal government should contribute about 50% (converted to the park land as shares), and attract large provincial and even international companies in the city to take shares.

From the very beginning, Yunnan Coffee Industry Investment Management Co., Ltd. should establish a standardized and perfect corporate governance structure, make full use of its own funds and financing channels, invest in Yunnan coffee industry and other related industries and provide financing guarantee and other services, actively support and guide the development of coffee industry, and promote Kunming to become "the world's largest coffee processing, export base and market trading center".

According to the need, Yunnan Coffee Industry Investment Management Co., Ltd. led the establishment of "Yunnan Coffee financing guarantee Co., Ltd." to speed up the upgrading of Yunnan coffee industry to provide financing guarantee.

(3) it is suggested that the banks concerned should set up a loan syndicate to support the development of coffee.

In mature market economy countries, for development projects with high demand, a bank often takes the lead to form a loan syndicate to provide credit services to enterprises. It is suggested that the relevant banks in the province should be invited to set up a loan syndicate to support the development of coffee and provide loans to coffee enterprises.

(4) actively testing equipment leasing and other new financing models commonly used in the world.

Equipment leasing is a new financing mode commonly used in the world, and it is suggested that the relevant departments and banks should try it actively. The so-called equipment leasing is the general name of the operation mode and place that meets the requirements of the modern market economy and is beneficial for the owner or lessor to lease the equipment to the lessee and collect a certain amount of rent. Its mode of operation is as follows: a financial institution pays for the purchase of advanced processing equipment in the contemporary world, which is leased to coffee companies; the leased financial institutions earn interest year by year, and the borrower is equivalent to a loan to purchase equipment.

Equipment lease financing has many advantages: on the one hand, it broadens a new financial business for financial institutions, on the other hand, it solves the financing problem of some enterprises, which can be said to kill many birds with one stone.