Why is the coffee in the three convenience stores popular with customers in Japan?

Nowadays, the sales of coffee in convenience stores are on the rise, which is likely to surpass that of canned coffee. The two types of coffee have their own advantages in taste, but the fact that they can be easily bought for 100 yen does make convenience store coffee more popular. So what is the most popular coffee in the major convenience stores? In response, Japan's livedoor News Network conducted a "your favorite convenience store coffee" survey of white-collar women on July 17. Let's take a look at the ranking results.

Question: what is your favorite convenience store coffee?

No. 1: 7-ELEVEN 42.3%

No. 2: Rosen 20.9%

Third place: 14.4% of the whole family

(excluding other answers)

7-ELEVEN won the first place with an absolute advantage. Most of the other respondents said "they don't drink much coffee in the first place." Take a quick look at the reasons why the top three were elected in turn.

No. 1 7-ELEVEN

"provide paper bags and brackets that are easy to take away, so don't worry about buying more." (26 years old / other / other)

The coffee smells good. Cheap and freshly brewed coffee tastes so much better than canned coffee that I can't help buying it. " (32 years old / Professional position in Automobile related / Services Section)

"it tastes good because it tastes a little bitter." (32 years old / real estate / professional position)

7-ELEVEN offers both hot and iced coffee. The selection of coffee beans and the method of grinding coffee are very particular about the taste of 7-ELEVEN coffee. Needless to say, the preparation of paper bags and other behaviors make people feel that the enterprise is thinking about customers.

Second place, Rosen.

"there's no sense of disobedience, it tastes good, and it tastes great." (32 years of age / Professional occupation of Software / Affairs Section)

The latte is delicious and cheap. There will be a big cup promotion from time to time. I'm so happy! "(33 years old / computer Information / Development Section)

"the aroma, bitterness and acidity of the coffee are well balanced and tastes good." (32 years old / Wholesale Company / Assistant Secretary)

Many people who support Rosen think Rosen's latte is delicious. In addition to a wide variety of coffee, Rosen has other coffee shop drinks.

The third place for the whole family

"you can buy a medium latte for 150 yen, which is quite cheap. And with vanilla and caramel, it tastes very classy. " (31 years of age / Professional occupation of Software / Affairs Section)

"it's mellow and full-bodied, close to my favorite coffee shop, and a little too bitter. That's probably it. " (24 years old / food and beverage / professional occupation)

"because you can use a T-scorecard." (30 years old / small shop / service industry)

Shaved ice should be a characteristic of the whole family. It would be nice to have a bowl of shaved ice on a hot summer day. In addition, the rich variety of caramel also makes customers very happy. You can use the T scorecard that can be used in many stores, and there is only the whole family in the convenience store.

To sum up, the favorite convenience store coffee for white-collar women comes from 7-ELEVEN. There are so many shops that it is probably one of the reasons that you can easily get there near the company and on your way home. As a new convenience store service, convenience store coffee will attract more attention in the future.