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What do you think of the recent coffee dumping incident in Nestle Coffee?

Published: 2025-12-06 Author: World Gafei

Last Updated: 2025/12/06, Xiang Jianjun, a CIC consultant food industry researcher: as far as Nestl é is concerned, its performance in the Chinese market in the past two years is mediocre, and the terminal sales of the largest destroyed coffee are not smooth. Xu Fuji and Yinlu did not perform well in the follow-up of mergers and acquisitions; infant milk powder does not have an advantage under the competition of dominant brands such as Wyeth. At present, China's coffee market has changed, with the industry in different periods of time.

Xiang Jianjun, a CIC consultant food industry researcher: as far as Nestl é is concerned, its performance in the Chinese market in the past two years is mediocre, and the terminal sales of the largest destroyed coffee are not smooth. Xu Fuji and Yinlu did not perform well in the follow-up of mergers and acquisitions; infant milk powder does not have an advantage under the competition of dominant brands such as Wyeth. At present, the Chinese coffee market has changed, and the situation of products in the industry and consumer demand will also change in different periods of time. Enterprises should firmly grasp the pulse of the market, so that they can make a decision as soon as possible and maintain the advantage of Nestl é Coffee. The relevant personnel said that this is related to Nestle's own market planning. Do you know the performance of Nestle China's relevant market, and what do you think of the performance of Nestle Coffee? Xiang Jianjun, food industry researcher of CIC consultant: as far as the whole coffee market is concerned, consumption is showing a growth trend, but different types have different performances. Freshly ground coffee and instant coffee perform well, while instant coffee is mediocre. In terms of the overall market pattern, instant coffee is still dominant in China's coffee market, but it has said goodbye to the golden period, and its proportion in coffee consumption will gradually decline with time. It is worth noting that in the field of instant coffee, with the increase of new entrants and imported brands, consumers' choices are increasing day by day, and the former dominant brand market is gradually losing. Is there any relevant data showing the changes in China's coffee market last year? For example, the market performance of instant coffee and the change of the market position of coffee giants? If any of the above changes have occurred, what are the reasons?