What do you think of the recent coffee dumping incident in Nestle Coffee?
Xiang Jianjun, food industry researcher of CIC consultant: as far as the whole coffee market is concerned, consumption is showing a growth trend, but different types have different performances. Freshly ground coffee and instant coffee perform well, while instant coffee is mediocre. In terms of the overall market pattern, instant coffee is still dominant in China's coffee market, but it has said goodbye to the golden period, and its proportion in coffee consumption will gradually decline with time. It is worth noting that with the increase of new entrants and imported brands in the field of instant coffee, consumers' choices are increasing, and the former dominant brand market is gradually lost.
2. Nestle Coffee recently dumped coffee. Relevant personnel said that this is related to Nestl é's own market planning. Do you know the performance of Nestl é's relevant market in China, and what do you think of the performance of Nestle Coffee?
Xiang Jianjun, a CIC consultant food industry researcher: as far as Nestl é is concerned, its performance in the Chinese market in the past two years is mediocre, and the terminal sales of the largest destroyed coffee are not smooth. Xu Fuji and Yinlu did not perform well in the follow-up of mergers and acquisitions; infant milk powder does not have an advantage under the competition of dominant brands such as Wyeth. At present, China's coffee market has changed, and the situation of products in the industry and consumer demand will also change in different periods of time. Enterprises should firmly grasp the pulse of the market so that they can make a decision and maintain their advantages as soon as possible.
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Yunnan Agricultural University applies for the addition of coffee undergraduate major
I learned from Yunnan Agricultural University yesterday that the university decided to apply for an additional undergraduate major in coffee and coffee engineering outside the catalogue of undergraduate majors in ordinary colleges and universities across the country, and invited relevant experts to attend the seminar. Coffee industry insiders said that if the professional declaration is successful, it will bring benefits to the training of talents in Yunnan coffee industry and be conducive to the development of the industry. Yunnan colleges and universities add characteristic agricultural specialties
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Malaysia: spraying herbicides causes food poisoning in coffee shops
There has been a mass food poisoning incident in Perak, Malaysia. A coffee shop was ordered to be closed for two weeks because its food was suspected of being contaminated with herbicides. This is also the first such food poisoning incident in the 15 years since the coffee shop opened. At least 37 people were affected, four of them in critical condition. Malaysian health authorities are investigating the food poisoning incident in Batuya. Phase of the authorities
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