Chinese style cafe "five sorrows" first bright sword wants to fight Starbucks "arm wrestling"

Wander aimlessly, or find a unique cafe, sit by the sunny street, look at the bustling crowd and forget everything. How many emperors and generals have long been dusty, only those days on the clouds, forever engraved in my heart, looking at the receding streetscape, filled with nameless sadness, whether we are so old, on the journey after journey.

Cafes have been more than just a place to drink coffee since they became popular in Europe centuries ago. Here it means leisure, relaxation, romance, literature and art, and petty bourgeoisie. However, a hundred young writers and artists will have the dream of a hundred cafes. Although dreams are more or less the same, they are different. Some people want the cafe to be "full of flowers, lace tablecloths and curved iron"; some hope to be "full of books, a lot of hand-painted, and a large number of postcards for sale"; "some people hope that" there are poems and wine. There is a classical bronze mirror (moon). Others hope that "there will be the best hand-ground coffee, the purest technique, the purest coffee beans (in reality, no one is slow enough to taste)." Of course, some people hope that "in a quiet cafe, I am the only one typing this text in front of the computer"; or "it is a creative space, clean and unique"; or "there are 10,000 beautiful songs, played in a cycle, once a month." Or "it is not only a coffee shop, but also an exhibition space for photography, where guests enjoy the photography while drinking coffee, and then sell it to the predestined person", and so on. However, I only borrowed coffee as an IP to realize everyone's romantic feelings. Until, the advent of "five sad Coffee" seems to make me see the vitality of coffee again, not just Starbucks. It is more tough, more backbone, more ambitious. From the first sight of the brand manager Wu Yirong, I concluded all this. Sure enough, people in the circle called him "the fifth master".

When it comes to the birth of "five sad Coffee", I think there must be a tortuous and bizarre story, but I don't want to be sentimental at this time, because there is no need for such an ambitious brand here, like a hero who takes part in battle and wins glory for the country. However, it is not blind. Because behind it is Hougu Coffee, which ranks third in the world. As a representative of Chinese coffee companies, Starbucks is targeting Starbucks to build a comparable Chinese cafe. In private, is the enterprise dream; in the public, is to revitalize the national coffee brand, the future road is bound to be an uphill battle. Because, there is no one before, no one has come since. Seeing Wu Yirong for the first time, she looked haggard, and the high-intensity preparatory work for the new store left her unable to sleep. Everything from brand creativity, brand location, operation and management to a cup, a plate, a flower and a tree in the storefront should be examined in person. According to Wu Yirong, the first store is located in Nanqiang Street, the purpose is to strengthen the brand label, the Chinese cafe is to reflect the ancient style incisively and vividly. In order to keep this position, I am willing to pay rent to support the operation of the empty shop for several months. Similarly, the brand name, is also a far-reaching meaning, carefully carved, contains a broad and profound Chinese traditional culture. The "five" is taken from the "five" in the middle of the hexagram of Hetu and Luoshu, and other hexagram images will change. only the "five" in the middle will remain unchanged, and the "five" corresponds to the five elements, which are the foundation of the gestation and evolution of all things. "compassion" is taken from the Buddhist word "compassion", which means "resolve and take away". It also sends the moral of "seeing joy in sorrow, or not coming to Taiwan". Based on the characteristics of the five elements, Wusadi Coffee integrates five thousand years of Chinese civilization into coffee and creates a unique Chinese coffee culture. However, in the end, culture needs to spread in order to have an imperceptible influence. Therefore, Wubai Coffee originated in Yunnan, and not only in Yunnan. When it was still in the product concept stage, first-and second-tier cities such as Shanghai, Guangzhou, Beijing and Xi'an have come to join us. I think its vitality is not packaged, it is real.