Starbucks wants to dominate the US single-cup coffee market
Starbucks, the US coffee chain, and Green Mountain Coffee Roasters,GMCR Coffee Co., Ltd., are aiming to dominate the single-serve coffee market in the United States. It is understood that the current size of the market is 4 billion US dollars.
As the world's largest coffee chain, the key to the partnership between Starbucks and Green Mountain Coffee means that it will control 80% of the North American single-cup coffee market. As a result, both rival coffee chains Peet's Coffee & Tea Inc and Kraft Foods Inc can only look and sigh, unable to shake the dominance of both.
Green Mountain shares surged 43 per cent on the news, while Starbucks shares rose 10 per cent, its biggest one-day gain since July 2009, while Peet's shares tumbled 14.6 per cent.
Under the agreement, Starbucks and Green Mountain Coffee will jointly sell small bags of Starbucks and Tazo tea brands that can be used in Keurig single-cup brewing systems in wholesale clubs, drugstores and supermarkets in North America this autumn. At the beginning of next year, Starbucks coffee shops will also sell Keurig coffee machines, Starbucks coffee and tea products.
- Prev
Starbucks is lost again?
Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now
- Next
Climate change Coffee Noodle Dilemma in Costa Rica
Coffee trees planted in Costa Rica, a kilometer from a mountain village town, have provided the world with the best Arabica coffee beans for more than a century. But because of the warming climate, farmers now have to plant higher places, about 7000 feet high. We noticed the climate change about six years ago. Ricardo? Brother Madrid (Ricardo Ca)
Related
- How to do proportional steps for 400 times of foamed coffee? What is the reason why espresso cannot foam?
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?