Hougu Coffee spends 70 million yuan to buy 100 mu of land and attaches importance to the European market.

In addition, as the Kunming Coffee Trading Center has been difficult to get government approval, Gu Coffee changed its position after June this year and took the lead in establishing a coffee trading center in Chongqing and officially opened for business. it has been announced in a high profile that it will build China's largest electronic coffee trading platform, coffee (cross-border) e-commerce platform, coffee industry chain financing and credit platform, as well as China Coffee Exchange settlement Center and Coffee big data Center. Chongqing does not produce coffee and the wet weather is not suitable for coffee storage and preservation. Dehong Hongtian Industrial (Group) Co., Ltd., the parent company of Hougu Coffee, is the largest shareholder of Chongqing Coffee Trading Center. Will you consider that Chongqing's climate is not suitable for coffee storage and preservation, and instead set up an important storage base in Kunming? Yunnan accounts for 99 per cent of China's coffee acreage and produces more than 100000 tons of coffee a year. More storage space is needed behind the huge output. The dry weather in Kunming is indeed more suitable for coffee preservation than Chongqing. In addition, if the Kunming Coffee Trading Center lands in the future, part of this large storage space is likely to become an important base for warehousing and logistics of Kunming Coffee Trading Center in the future. Kunming is not only the economic and administrative center of Yunnan, but also an important transportation hub connecting provinces in Yunnan. At that time, Kunming's climate, resources and transportation advantages will give full play to its real value.

From this point of view, Yunnan is not only a base of coffee raw materials, but also an important rear area of Kunming as a trading center in the future. According to the current market layout, Hougu Coffee takes Chongqing as an important coffee trading market, Kunming as the processing, warehousing and logistics center, and makes use of the "Yunnan New Europe" Eurasian international channel and the golden waterway of the Yangtze River. Yunnan coffee resources will be concentrated and integrated and then exported to Europe, so as to truly achieve the multi-platform seamless docking Hougu coffee from planting, processing to sales as the leading enterprise of Chinese coffee. Yunnan coffee exports account for a large proportion of the market share, Yunnan coffee is expected to achieve 150000 tons of freight in 2016, Hougu Coffee alone can provide 60, 000 tons of coffee. At the beginning of this year, Hougu Coffee announced that this year's business target would achieve the export of 10,000 tons of instant coffee powder, 10,000 tons of roasted beans, 3000 tons of grinding powder, 1500 tons of fine Yunnan small-grain coffee beans and 55000 tons of raw coffee beans, achieving import and export earnings of 1 billion US dollars. It is reported that Hougu Coffee has signed a contract with Vietnam Ho Chi Minh "HCM Coffee" to supply equipment and technical support for two 10,000-ton plant projects. In addition, Xiong Xiangren, chairman of Dehong Hougu Coffee Co., Ltd., also said: with its dry climate and low storage prices, Kunming is the most suitable coffee storage center in the world. Kunming can take advantage of its climatic advantages to build Kunming into an international coffee storage center.

According to the product export idea of Hougu Coffee this year and Xiong Xiangren's plan for the market, we can boldly guess the use of Hougu Coffee in the 102 mu of comprehensive land stored in Chenggong. The warehousing and logistics center to be built in the future will become an important logistics base for Hougu coffee to export its products to the world. We want to take advantage of the climatic conditions of Kunming and the transportation advantages of "Yunnan New Europe". It is imperative for Hougu Coffee to set up a warehousing and logistics base in Kunming. Relying on the huge domestic consumer market and development potential, Hougu Coffee, as the first local coffee brand in China, has gradually stepped out of its own development path in the whole coffee industry chain market in recent years, and its products are mainly exported to 42 countries and regions. As early as June 2015, Dehong Hougu Coffee Co., Ltd. signed a cooperation agreement with Kunming Railway Bureau, proposing that Yunnan coffee products exported to Europe be transported to Europe by railway, creating an international railway transport corridor from Yunnan to Europe. In July of the same year, the first Yunnan Coffee special train was issued, which opened the prelude to the whole operation of "Yunnan New Europe" international railway intermodal transport. The domestic section of the special train passes through Chengdu, Baoji, Lanzhou and Alashan pass, and the international section passes through Kazakhstan, Russia, Belarus, Poland and Germany, and finally arrives in Rotterdam, the Netherlands. Yunnan coffee can be transported to Europe by international railway in about 15 days. Compared with the previous transportation mode, it not only improves the transportation efficiency, but also greatly saves the transportation time cost. Europe is an important market for Yunnan coffee export. Yunnan has become an important source of high-quality coffee raw materials in Europe, and has long become an important raw material supply base for Arabica mixed coffee in Europe. It is reported that the average annual coffee consumption in Europe is 3.6 million tons, and the coffee exported from Asia is about 1.4 million tons, including Yunnan, Vietnam and Indonesia.