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Malone Coffee appeared at the 2016 National Sugar and Wine Conference and won the most valuable Brand Award.

Published: 2026-02-21 Author: World Gafei

Last Updated: 2026/02/21, Long Coffee won the most valuable Brand Award coincides with the original intention of the Sugar and Wine Club, in order that every Chinese can enjoy a good cup of coffee, since its establishment, it has perfected the whole coffee industry chain from raw bean trade, baking factories, coffee products to boutique coffee chains. It ensures the selection of raw materials, the baking and processing of every coffee bean, and then every one.

Long Coffee won the most valuable Brand Award

Coinciding with the original intention of the Sugar and Wine Club, in order for every Chinese to enjoy a good cup of coffee, it has perfected the whole coffee industry chain ranging from raw bean trade, baking factories, coffee products to boutique coffee chains. It ensures that from the planting and selection of raw materials, to the baking processing of each coffee bean, and then to every production is a good cup of coffee.

Meron Coffee said that the responsibility for the spread of boutique coffee culture is unshirkable, so that consumers can deepen their understanding of coffee culture, and only cultural awareness can stimulate the great potential of China's boutique coffee market.

In order to better exercise its responsibility for the spread of coffee culture, Mellon Coffee has successively trained and formed a team of top champion baristas in China (such as Huang Yan, champion of the 2014 WLAC World pull Art Competition, Li Qi, runner-up in the 2016 WLAC World pull Art Competition, etc.). Long Coffee, explain what is a fine product

Boutique coffee not only refers to the quality of coffee itself, but also refers to boutique service and boutique experience. In today's China, people pay more and more attention to the quality of life and the feeling of details, to meet the needs of consumers, not only to have natural and healthy product genes, but also to bring a better sense of experience. Mellon Coffee has always adhered to the brand attitude that "every product must be a work", strictly adhered to every link, provided more and more consumers with high-quality life experience, sugar and wine party, and highlighted the new consumption fashion.

From the point of view of this sugar and wine meeting, after experiencing the era of instant coffee, boutique coffee, which represents the quality of life, will become a new wave, which is likely to sweep across China. Compared with previous years, the number of coffee enterprises participating in this year's exhibition has significantly increased, and the attention of the channel has also increased significantly. Among the key recommended enterprises, the coffee and beverage brand Mellon Coffee came to the fore and won the "most valuable Brand Award".