The 24 Starbucks coffee stores in Taiwan have reached a total of 6.2 million people in the past three years.
He pointed out that as Starbucks enters the next three years, it expects to accelerate the experience of expanding collection stores, so in addition to continuously looking for suitable business areas to open stores, Starbucks will also design special paper cups, cup covers and coffee bean packaging for classic coffee to present an authoritative and professional image.
Xu Guangyu said that the average daily performance of Starbucks stores can be 3000 yuan more than that of ordinary stores. The difference between Starbucks stores and other coffee brands lies not only in the type of stores, but also in the local environment, cultural stories, unique varieties and coffee bean treatment methods. The introduction of collection series coffee beans is a major initiative in recent years, with the goal of expanding the collection stores to 30 in 2017.
According to statistics, buying black coffee, hand coffee, and even coffee beans and accessories at Starbucks has increased by 10% year by year. In the first nine months of this year, Starbucks Black Coffee has sold more than 8 million cups, which can stack up to 450 101 buildings.
Xu Guangyu, general manager of Starbucks, said that in 2013, the first Starbucks Collection Coffee was launched in Zhongzhengmen, Hsinchu. At present, there are 24 stores, and nearly 90 collection series coffee beans have been launched, which has attracted 6.2 million people to experience in the past three years.
The coffee business opportunity in Taiwan is as high as 70 billion yuan a year, and the import of coffee beans in 2015 increased by 61% over 2011 to 20, 8541 metric tons, with an annual compound growth rate of 13%, equivalent to drinking 2.85 billion cups of coffee a year, or an average of 2.85 billion cups of coffee per person a year, an increase of more than 20% over two years ago.
Starbucks (Special Reading) is another pioneer in the trend of black gold. Over the past three years, 24 stores in Taiwan have made a total of 6.2 million people. In the first nine months of this year, Starbucks Black Coffee has sold more than 8 million cups and can stack 450 buildings. Starbucks is actively entering the top coffee market, aiming to expand its collection to 30 stores in 2017, and yesterday launched three new collections of coffee beans, including the Colombian Blue Hills (commonly known as geisha coffee beans) known as the "boutique coffee legend". The price per cup is 360 yuan, the highest price for its drinks.
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For the past 17 years, Starbucks has opened a new store almost every three days.
Starbucks Zhenxuan Starbucks Reserve, a high-end Starbucks brand, emphasizes creating an upgraded Starbucks experience by using better coffee beans and handmade coffee drinks. Since the first store opened in October 2014, there are now 55 stores nationwide, and the Sinan residence where the laboratory is located is one of them.
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