Domestic coffee got positive reaction at Melbourne exhibition.
Domestic coffee received a positive response at the 2017 Melbourne International Coffee Fair (MICE), the Foreign Ministry said in a press release issued in Jakarta on Wednesday.
Domestic cafes are packed with Australians who want to know more about the taste of domestic coffee. During the three days of the Melbourne International Coffee Fair, there was a steady stream of buyers coming to the cafe to enjoy the coffee. The potential transaction value of exhibitors during the exhibition is at least about A $1 million.
Indonesia's successful promotion of coffee products at the exhibition is the result of cooperation between enterprises and the government, especially the Indonesian Consulate General in Melbourne and the Indonesian Trade Counsellor's Office in Australia, so that domestic coffee can be promoted in the prestigious coffee exhibition in Australia.
In an effort to develop a strategy and added value for the development of domestic coffee "brands", a team of the Creative economy Agency (Bekraf), led by its Deputy Director Ricky Pesik, visited the exhibition and met with some Melbourne coffee merchants. In addition, the creative economy team also met with the Indonesian Consul General in Melbourne to discuss measures and efforts to encourage Indonesian businesses to compete in the Australian market, especially the potential market for coffee products in Melbourne. (dmh/Ant)
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