Wealth is the product of one's ability to think.

（01）

Mr. Mou once said:

It is easy to be a good poor man, as long as you have backbone and are not afraid of your wife and children.

It's hard to be rich-it takes a lot of wisdom and a kind soul.

（02）

A friend named Cheng lives in Germany.

He was obsessed with the taste of a local coffee and had to drink it every day.

One day, he was about to go out for coffee when his son stopped him and said, Dad, you know what? The coffee shop you're drinking from has very small African children working in the fields and paying African children very little. They exploit poor African children, and they exploit you at a high price. Do you want to drink this coffee?

When Brother Cheng heard this, his righteousness rushed to his head and said,"I promise, I will never drink coffee from this house again."

（03）

From then on, Brother Cheng no longer drank coffee from that house, but changed to drink other brands.

After drinking for a while, I couldn't stand it.

--It's not that I don't like the taste of other brands, but other brands of coffee. The price is too expensive. Brother Cheng's pocket is a little tight.

Brother Cheng gritted his teeth. What? It's not my duty to worry about the country and the people alone. Why should I pay the price alone?

No, I'm gonna stick with the old brand.

Therefore, Brother Cheng began to drink his favorite old coffee without telling his son. But in his heart, he always felt that something was wrong, as if he had cheated his son.

Finally, one day, Cheng brother could not bear the torture of his soul, so he called his son, apologized to his son and admitted his mistake.

（04）

On the phone, Brother Cheng said to his son: Son, Dad admitted his mistake to you. I shouldn't have been greedy for cheap and drank that old brand. I shouldn't have exploited poor African children together with black-hearted coffee merchants.

Unexpectedly, my son said on the phone: No, you continue to drink the old brand is right, do not drink is wrong.

Brother Cheng: …What do you mean?

Son: my kind and naive father, do you think expensive coffee is not carried down the mountain by African children? I'm telling you, any coffee, poor African kids carry it off the mountain. Have you ever watched TV? In Africa, an 8-year-old child carrying heavy coffee beans, climbing mountains, walking dozens of kilometers of mountain roads, coffee beans to the point of purchase, can get 3 euros. Cheap coffee or expensive coffee, it's all carried out by poor African kids. Whether you choose expensive coffee or cheap coffee doesn't change the outcome.

Brother Cheng: ... Coffee merchants are really too hateful. Then I won't drink coffee in the future!

Son: kind father, if you don't drink coffee, you're really hurting African children. You see, coffee drinkers like you are the reason there is a market, and poor children in Africa have a way to earn a living by working hard to feed their families or to send themselves to school. But if you don't drink coffee, those African kids, they don't make any money. How do their families feed themselves? What do you use to go to school?

Brother Cheng: …It seems that there is only one way to save Africa's poor children, and that is to call on the international community to take action to ban child labor.

Son: ...... my stupid father, don't, don't! If you do, it's worse than not drinking coffee, and you're going to kill more African children, and you're going to put them in a more hopeless situation.

（05）

After listening to his son's words, Brother Cheng was anxious: Son, can you be careful what you say? I advocate banning child labor. This is to protect African children. How can more children be harmed?

Son: Dad, can you learn some economics? It wouldn't kill you to learn economics! I tell you, the reason why African children are so miserable is because there is not enough capital. The children had to work extremely hard to earn 3 euros a day.

If we don't, African children will starve.

But if you advocate banning child labor, and it works. Local coffee merchants, in order to avoid business risks, will no longer recruit child labor. In the home of child labor, there is no way to survive. In order to avoid starvation, they will beg the boss to lower the price. As long as they continue to carry coffee beans, they will accept any price. The final market game, perhaps, is to lower the price of child labor to one euro a day.

Previously, a child carrying coffee beans could earn 3 euros. Now it's down to just one euro a day, and to survive, local families must have three children working as child laborers.

- Your efforts to ban child labor have tripled!

（06）

Good is not easy to understand, reason is not easy to detect.

Therefore, Mou said: It is easy to be poor, but difficult to be rich.

Poor people don't need to think too much, as long as they have integrity. Since your coffee exploits African children, I won't drink it. As for whether my non-drinking of coffee would lead to the closure of coffee shops or whether poor children in African mountains would starve to death without even carrying coffee beans, what does this have to do with me?

But if you want to be rich, your brain has to take a few more turns.

（07）

When I was in Shenzhen, I had a friend in need.

I saw him again at the end of last year, and I felt very uncomfortable. After so many years, he was still so down-and-out, with godless eyes, haggard face, and unmelted worries and injuries condensed between his eyebrows.

Why hasn't his situation improved over the years?

He explained: I blame too good, too upright!

…Hmm?

He said: I can't go against my conscience and sell very cheap things to others at very expensive prices, so that the black heart boss can make a fortune. For example, I once met a boss who produced a cosmetic with reagents and packaging inside. The total cost was no more than two dollars, but the boss dared to sell it for five or six hundred dollars. Do you think it was black?

Black... black is a little bit black. I said: But you said that the cost of cosmetics does not exceed two dollars, it must be a problem with the algorithm. Think about this process. The formula of cosmetics has to pay patent fees, factories have to pay rent, machines have to be bought, and people have to be hired to maintain them. Employee training, five insurances and one gold, daily salary expenses, plus various taxes and fees of the state, as well as various people on distribution channels, specialty stores, counter rentals, there must be more people living on this line than you think. No matter how you calculate, you can't get such a low cost.

He said nothing.

I am also talkative and continue to say: now it is socialized large-scale production, no longer the small-scale peasant workshop of the past. Raw materials as a proportion of total costs have long been insignificant. Instead, it is the merchant brand that is more valuable. Every brand in the market is a balance between high intelligence and market difficulty. You may not be able to find a place to use your physical strength or even intelligence. On the contrary, brand means a high-value business platform that can bring opportunities to many people. If you don't take this into account when calculating costs, you will not be well thought out and you will get into a dead end.

He remained silent, and I had nothing to say.

The so-called gradually away.

（08）

In fact, I said cosmetics cost accounting, and coffee prices, is the same reason.

Coffee beans are just raw materials and are extremely cheap in the country of origin.

But if African coffee beans go around the world and gain acceptance in the consumer market as a brand, it's an intellectual effort that's worth more than raw materials.

Wealth does not come from physical strength-if it does, elephants, hippos, rhinos, etc., are much stronger than humans, but these animals do not create wealth.

Wealth has always been an intellectual operation. History books say that Tao Zhugong, the head of the four richest people in China during the Spring and Autumn Period, has always had a different business model from normal humans. In dry weather, everyone else is building cars for sale, because the dry weather market needs cars. However, Tao Zhu Gong built ships on dry days. When the flood season came, merchants were busy rebuilding ships. Tao Zhu Gong took the lead in the market and made money first. When everyone went crazy building ships, he rebuilt the car-when the flood suddenly receded, he was the only merchant with a finished car, and he was one step ahead of the market. In the end, he had to make a fortune even if he wanted to. He earned a lot of money.

Poor people have a hard time, but poor people don't need to look that far ahead.

To be rich, you have to see further than the poor.

（09）

To be poor, you only need to see the appearance of injustice in the world. You only need to see that coffee beans are cheap, but brand coffee is expensive. You only need to be full of righteous attacks.

To be rich, you must not only see the rainy season after the dry season, but also build ships early in the dry season. To see the rainy season followed by the dry season, to build cars in the rainy season. You also see that determining the price of a commodity is far more than calculating raw materials. To see the brand is more important than raw materials, but also to see the depths of human nature, in order to complete social organization, the scattered employees organized together, close cooperation with each other.

To be rich, we must not only see the low income of African children carrying coffee beans, but also see the mechanism behind this low income. To understand the phenomenon of child labor, it has nothing to do with merchants. It is not merchants who cause child labor. It is merchants who provide opportunities for poor families. It is also clear that there will be child labor in this world only because capital has not flowed from the power class to the people. As long as the political and business channels are opened up, capital moves down and returns to the people themselves, the income of the local people will be possible to come up, and the phenomenon of child labor will disappear because the people are rich.

To be poor, one only needs hate capital.

To be rich, you must learn to use capital.

（10）

American woman thinker Ann Rand said: Wealth is the product of a person's ability to think.

A person's ability to think independently and judge is positively correlated with his ability to make money.

Business is the greatest good in the world. Everyone is a small system, and naturally needs to exchange with others. He who refuses to give cannot receive. This is the iron law of all exchange.

The greatest law of human nature is not to mind how much you get, but to mind what you give. This nature leads to exchange disorders. Some people get a spring, only pay a little bit, but still feel that they have lost a lot. Getting rid of the natural fear of exchange and seeing everyone's contribution fairly is the key to gaining a sense of wealth.

Capital is neutral; there is neither blood nor tears in its pores, but only the intolerance and rage of the exchangephobic.

--No more intolerance, no more angry words. Learning to use capital to benefit everyone is our innate mission.

Get into this civilization and learn the rules of business. The most important thing is to stop maliciously denigrating other people's efforts. The most expensive cost of any product you buy is not the raw materials, nor the wages and taxes, but the intellectual operation at the forefront of business. Man is an intelligent creature, and the greatest wisdom is to bring convenience to everyone. Today, we benefit from every bit of previous wisdom forerunners, and we must not lightly denigrate others and let ourselves fall into the dark pit of hatred. Open your heart, polish your eyes, human beings have long laid down the burden of physical age, now the competition is intellectual development. Cherish the value of your own life, your brain contains unlimited potential, when narrow-minded anger to suppress self, our hearts only see thousands of miles of ice, thousands of miles of frost. Only when we are willing to pay for this world, eager for everyone to gain benefits on your intellectual platform, then you will appreciate the meaning of kindness and kindness, you will see flowers everywhere, you will feel the brilliant splendor of the soul.