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More than one million tourists come to drink coffee a year.

Published: 2026-04-28 Author: World Gafei

Last Updated: 2026/04/28, It would be nice to have a cup of coffee and stay here all afternoon. Wang Huahua, a white-collar worker from Haikou, said at Shenmu Cafe in Fushan Coffee Culture Town, Chengmai County, flipping through the magazine in his hand. In Wang Huahua's view, relieving the heavy work pressure, staying away from the city and tasting a cup of coffee is the state of life she yearns for. Hainan Xihuan high-speed railway has been completed and opened to traffic, benefiting from Qiongbei tourism

"it would be nice to have a cup of coffee and stay here all afternoon." Wang Huahua, a white-collar worker from Haikou, said at Shenmu Cafe in Fushan Coffee Culture Town, Chengmai County, flipping through the magazine in his hand. In Wang Huahua's view, relieving the heavy work pressure, staying away from the city and tasting a cup of coffee is the state of life she yearns for.

The high-speed railway on the west ring of Hainan has been completed and opened to traffic, benefiting from the location dividend of Qiongbei tourism circle, Chengmai local customs town coruscates new vitality of tourism. Nowadays, traveling to the west and drinking coffee in Fushan style town has gradually become a new fashion.

Chengmai has always adhered to the goal of "holding an activity, leaving an industry and driving local development", closely around the theme of coffee culture, and vigorously develop leisure agriculture and rural vacation tourism with unique island characteristics.

Fushan Coffee Culture and style Town has won the titles of National 3A tourist Scenic spot, "the first Coffee Town in China" and "the most Beautiful Town in Hainan", and has become a famous tourist spot inside and outside the province.

Data show that in 2013, Fushan Coffee Culture Tour received more than one million tourists for the first time, and continued to reach a new high at a rapid annual growth rate. In 2016, the number of tourists reached 1.723 million, and tourism revenue reached 550 million yuan.

"We are very popular here on weekends and holidays, especially during the Spring Festival this year, the number of tourists in the park is as high as 300000, and there are more and more individual tourists for self-driving trips, so that even parking spaces are nervous." Chengmai Fushan coffee culture style town scenic area person in charge said.

"at present, we are building a world coffee product distribution center in the park, and a platform for world coffee product trading, coffee culture research, coffee industry exchange and development; on the other hand, we are also actively introducing international well-known hotel brands to Fushan Town. Strive to build a Fuqiao beautiful rural tourism belt with the park as the core and integrate food, accommodation, transportation, tourism, shopping and entertainment, so as to accelerate the transformation of Chengmai from a 'tourist post' to a tourist destination. " Chengmai County government official said.

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